The online video metric that really matters
Online video marketing is often seen as the “next big thing” in marketing. However, businesses must decide how online videos can be used for specific and relevant purposes. You’re not just making a video because “everybody else is doing it” and you’re definitely not just creating a video. You’re making content that matters to your customers. Starting from impact, components of this metric will be given and practical guidelines will be provided on how to optimise them.