How your customer journey can lead to a successful SEO strategy?
Google is changing. Every year. And every year, SEO seems to be an endangered species. More than ever, the search behavior is evaluating to match more and more to what internet users are really looking for. But how businesses should respond to Google’s constant changes? There is a common denominator between your business (goals), your SEO and Google: to provide an answer to the visitor, according to his state of mind. This talk will explore through a concrete example how your customer journey can help you define a modern SEO strategy and implement relevant optimizations.