Programme 2023

Filtres
From 10:30 to 10:50

What’s the key to attract and recruit Gen Z?

What’s the key to attract and recruit Gen Z? By 2025, Gen Z will account for 27% of the workforce. What are their values, their professional ambitions, and how can we attract them? In this conference, Student.be will share its expertise on the 15-25 age group to help you recruit these young workers who may still seem indecipherable.
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Student.be
Florence Loumaye
From 11:00 to 12:00

Book presentation: “De toekomstformule” (new release)

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Scopernia
Jo Caudron
From 13:00 to 13:20

Odoo’s success story

Odoo's success story Come and discover the success story of Odoo. From a student Room to a wordwilde quadruple Unicorn.
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Odoo
Laura Lacroix
From 13:30 to 13:50

How is the STIB-MIVB using technology to modernise mobility?

How is the STIB-MIVB using technology to modernise mobility?

With no fewer than 350 IT staff and a team that continues to grow, STIB-MIVB is stepping up its digital transformation to meet the mobility challenges facing Brussels. These are huge projects that require IT talent equal to the environmental challenges that lie ahead.

Come and find out more about the STIB-MIVB as an employer of choice and the concrete projects it is working on!

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STIB-MIVB
Rob Roemers
From 14:00 to 14:20

Becoming a leader in digital travel

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Brussels Airlines
Dmytro Oliynyk
From 14:30 to 14:50

Creating authentic connections

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Efluenz
Katrien De Vos
From 15:00 to 15:20

Get to know MTV Media

During his presentation, he will talk about each of the agencies (CLICKTRUST, Izoard & LYKTA), outlining their services and clients. Simon will also share more about the advantages of working at one of our agencies, the different career opportunities within the group and how we give back to society.
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MTV Media
Simon Rampaer
From 10:00 to 10:25

Piloting a digital investment boost with an omnichannel approach

In 2022, Kiabi Belgium decided to significantly increase its digital investment with an objective to boost both the webshop & the physical stores performance. This was made possible thanks to a precise piloting of the omnichannel results, down to the operating margin. Automated optimization of the campaigns based on ROI objectives, tracking of the store visits & store sales, tracking of online and in-store recruitment associated with the campaigns, etc. All these omnichannel KPIs have allowed KIABI BELGIUM to successfully complete this investment boosting project.
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Kiabi
Doriane Magnus
Kiabi Belgium
Audrey Vaniscotte
From 10:00 to 10:25

Digital Inclusion : How to strengthen the actions of frontline workers

Digital inclusion is an urgent and massive social challenge. Society is becoming increasingly digital, and it's vital that no-one is left behind. At WeTechCare, we're convinced that digital technology is a driver of social progress and that it provides opportunities for everyone ! This conference will highlight innovative actions, solutions and best practices on how to reinforce the actions of professionals and volunteers in contact with people who have little or no access to digital technology, in order to implement a successful digital inclusion strategy.
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WeTechCare
Thomas Royberghs
From 10:00 to 10:25

How Social Shopping is shaping the future of retail

In a fast evolving digital landscape, where social media takes an important part of the customer’s journey, we had to rethink the way we worked as a physical store by offering more digital services to our customers and rethinking the way to interact with them. Social media has played a major part, as it has now become a virtual mall, where users can interact with brands, get or give advice and share them with their friends. And just like our physical store, the more time people spend looking at items, the higher the chance of making a purchase. Today, customers expect a real-life experience even in the digital realm, and that has become one of our top priorities. I’m going to walk you through the reasons why social shopping is the future of retail and how Di is making it an important part of its social strategy.
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Di All about beauty
Zineb Mrini
From 10:00 to 10:25

Insights driven by data

We look at how STIB-MIVB is creating a data culture through change management and community building, through the lens of the Data & Analytics team and the various projects being done both internally and for the customers using our network.
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STIB-MIVB
Rob Roemers
From 10:00 to 10:25

Why Marketing Strategy Matters

Liam explores the pivotal role strategy plays in marketing success. Discover how planning and decision-making can be elevated by a strong strategic approach.
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Uber
Liam Branaghan
From 10:00 to 10:30

Creativity has never been so easy!

Step into a world bursting with boundless creativity and pure joy – welcome to TikTok's sensational mission! 🌟🎉 Embrace the magic of Community Generated Entertainment as TikTok transports you to a universe where inspiration and fun reign supreme. 🌈🚀 But wait, there's more! 🎁🌍 TikTok isn't just entertainment; it's a vibrant journey to revolutionise the way you play the game. Imagine effortlessly diving into the world of disrupted purchase cycles, where the shackles of routine are shattered, and innovation takes center stage. 🛍️💡 So why wait? 🕺📱 Join the movement that's rewriting the rules for brands, breaking barriers, and celebrating the art of being unapologetically YOU! 💃✨ TikTok – where joy meets innovation and creativity takes flight like never before. Get ready to be inspired, get ready to shine – TikTok style! 🌟🎤🎬
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TikTok
Vincent Pierquet
From 10:30 to 10:55

Unlimitail: the retail media revolution underway

Today, retail media is the focus of much attention, with very high expectations on the part of retailers, brands and media. While the United States has already reached a high level of maturity in this area, there are still challenges to be met in Europe, challenges that we aim to meet at Unlimitail, the joint venture between Carrefour and Publicis. Unlimitail already represents more than 20 retailers in 30 countries and has more than 120 million registered customers.
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Unlimitail
Alexis Marcombe
From 10:30 to 10:55

In a tough market, accurately valuing your digital startup is crucial for lasting growth

Valuation is often perceived as scientific, but it is in fact an art. In this presentation, we will explain why it is important to align your business model with market demand and conditions in order to set up a robust financial plan, and this, despite the difficulties of basing yourself on credible projections.

We will show you the typical mistakes to avoid when drawing up your financial projections, as well as different valuation scenarios for digital companies, based not only on different standard methodologies but also on different financial projections and financing solutions.

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dups
Wim Van der Meiren
dups
Jean-Baptiste Duchesne
From 10:30 to 10:55

Innovation and investment will be crucial for brands to win in an uncertain period

Consumer shopping behavior and expectations have changed from a product/brand. Innovation and investment will be crucial for brands to win in an uncertain period. Innovative products can be of different forms such as: simplifying chores for consumers, allowing greater control remotely,.. We will deep dive into the latest trend and insights to find growth drivers for 2023 & 2024.
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GfK
Vanessa Theunissen
From 10:30 to 10:55

From AI buzz to real impact for your marketing: practical cases

End of 2022, ChatGPT release was a hype, and everyone was speaking about it. Beyond the buzz and the first prompts that many of us did, what’s the real impact for digital marketing in 2023 ? At Universem, we use AI transversally to support our customers in order to maximize their performances. Let’s go through several concrete examples to grasp the potential of AI for your marketing!
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Universem
Hubert de Cartier
From 10:30 to 10:55

Psychological secrets for better website conversion

Join me into taking a deep dive into the subtle yet impactful psychological strategies that often fly under the radar. This engaging session will introduce you to practical and effective approaches that leverage human behavior to effectively boost your website’s conversion rates. I look forward to share valuable insights with you that can enhance your online presence and drive real-world outcomes.
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AmeXio
Elke Verdeyen
From 10:30 to 11:00

The Future Formula – Cracking the Code of Tomorrow

The world is in an unprecedented state of flux, and the old rules are crumbling. We are witnessing the end of an era, the end of the Old Normal. In his new book and keynote presentation, Jo Caudron shares his insights on some of the biggest challenges we are currently facing in society and economy, and how they lead to the end of the Old Normal. He shows how "The Future Formula” can help you crack the code to innovate yourself and your business into a sustainable future. This keynote helps you understand why things are changing so rapidly and how the only way forward is to transform the core of your business model. Jo Caudron, is an acclaimed speaker, entrepreneur, and author of many books of which "The Future Formula" is his most recent one. Jo has almost 30 years of experience transformation and innovation. He has advised numerous companies and organizations on how to navigate the changing landscape of business and society.
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Scopernia
Jo Caudron
From 11:00 to 11:25

Thinking outside-in

Discover the power of listening to your customers and prepare to discover why adapting your communication and offerings based on customer feedback is the key to success in today’s market.
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Colruyt Group
Junior Malela
From 11:00 to 11:25

Retail & Digitalisation: a look at the main challenges facing Brussels SMEs and startups in 2023

SMEs and startups are currently facing a lot of challenges to settle in their market and to grow. During this talk, we’ll dive into the world of small retailers and share examples of success, innovation, marketing strategy, etc. to stay visible and attract new and returning customers.
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hub.brussels
Laurine Kerpelt
hub.brussels
Delphine Sellami
From 11:00 to 11:25

How to Generate Massive Visibility for Your Brand on LinkedIn Without Spending a Dime on Ads

In this presentation, Fabian will uncover the inner workings of LinkedIn's algorithm and unveil strategies to enhance your brand's visibility on the platform without spending on ads. We'll delve into the art of leveraging profiles of founders, executives, and team members to amplify your company's presence. Discover how to optimize your LinkedIn strategy, craft engaging content, and strategically build an audience. These techniques will help your brand organically shine on LinkedIn, harnessing the potential of this influential professional network.
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La Super Growth Boite
Fabian Delhaxhe
From 11:00 to 11:25

The Power of Personalization : Forging Customer Connections

Consumers no longer want personalization, they demand it! And it goes beyond knowing their name… In today’s digital landscape of all things connected, customers are constantly bombarded with an overwhelming amount of messages and advertisement that are – supposedly – sent specifically to them. However, often times, past the greetings line is a standardized message, that doesn’t necessarily carry the desired power of impact. The key to standing out from the crowd and for your marketing efforts to resonate is through building meaningful connections with your audience on a deeper, more personal level. That’s precisely where personalization comes in hand as a true game-changer to elevate your interactions. How do you achieve it? How do you build connections without giving up on your automation power? And how do you navigate a MarTech landscape of over 8000 tools to do so? Let’s dive into the virtues of data-driven marketing and how it’s revolutionizing the way businesses interact and connect with their customers to achieve tailored experiences. Beyond automated mailings, preferences, and behavioural patterns, discover through practical cases how to build connections with your customers, delivering relevant content and product offerings through bespoke channels at the right time.
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Actito
Yasmine Chandid
From 11:00 to 11:25

Improving the e-commerce performance at Carrefour: what we learned from our website revamp

Matthieu will talk you through how Carrefour has undergone a significant digital transformation, evolving into a digital retail company. During his talk, Matthieu will be sharing: - How the company focuses on gaining in-depth insights into customer shopping behaviors, enabling them to continuously improve their sales funnel on a daily basis. - What Carrefour does to leverage these customer insights to adapt to and capitalize on prevailing behavioral trends. - How the insights from Contentsquare have played a crucial role in shaping Carrefour's user-friendly website, ensuring a seamless online shopping experience for their customers.
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Carrefour
Matthieu Ullens
From 11:00 to 11:30

The B2C LinkedIn Starter pack How to engage consumers on LinkedIn

In this presentation we will show your why and how LinkedIn can be your key, must-use channel for B2C brands. We will share inspiring with best-in-class B2C creative across a variety of common verticals  with a breakdown of the opportunities for B2C brands on LinkedIn, and the actionable insights, strategies, best practices and creative recommendations to capitalise on them.
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LinkedIn Benelux
Marcel Molenaar
From 11:30 to 11:55

Cyber Strategies to Protect Your Company in the Digital Age

Anne Masson (CEO of Eye Security Belgium) takes you along the latest trends in cyber security, while exploring practical methods to protect your company from criminal organisations and cyber attacks. The presentation is tailored to C-level executives and provides insights without overwhelming technical details. Join Eye Security for this presentation and stay ahead in the ever-evolving cyber landscape.
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Eye Security Belgium
Anne Masson
From 11:30 to 11:55

Agency Benchmark

Agency leaders have been under pressure, inflation, indexation and the market have been challenging. What KPI’s are agencies usings to steer the ship and what are good benchmarks? We’ve been looking into that with a panel of over 300 agencies in Europe.
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Teamleader
Peter Van Wijnaerde
From 11:30 to 11:55

Unlocking The Potential of AI for Every Business in The World

Prediction Quality: Traditional A.l. vs Our Approach the cure against the Data Drift and Model Drift! Standard models : Perform worse over time Need to be recreated manually Are based on a snapshot of data when the model was created Our Approach Continuously improves through automated process flow Adapts to new signals Adapts to new feedback
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AxonJay.ai
Jean-Philippe M.L. Schepens
From 11:30 to 11:55

How we killed the “social” in social media

We reflect on why and how social media became less sociable and stopped being fun. We will trace its transformation from a place designed to foster genuine human connections and led by its users to a world which more often than not, is dominated by algorithmic feeds, sponsored creators and misinformation. The result – a lack of trust in what is deemed to be a place for authentic social interaction and participation. We will discuss this shift and offer insights into how we can work towards reinventing and reclaiming the ‘social’ in social media.   
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ICF Next
Elisabeth Groening-Wall
From 11:30 to 11:55

Benchmark study: Unlocking the power of experimentation

Amidst the dynamic landscapes of modern business, experimentation has evolved into a strategic and data-driven imperative for business leaders to make real-time decisions. But what makes an experiment successful? Join this session and get insights from a fresh benchmark study of over 100 000 digital experiments in which you will learn how digital leaders drive higher conversion rates, foster customer loyalty, and increase campaigns’ effectiveness irrespective of future twists and turns.
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Optimizely
Mårten Bokedal
From 11:30 to 12:00

The Virtual Economy

A new generation is emerging in virtual worlds, with distinct behaviors and perspectives. The third wave of the Internet, driven by AI, virtual environments, and blockchain, presents opportunities for businesses, governments, and society. Dado's presentation and his book explore the virtual economy's layers and how to tap into its potential to serve the next generation, urging readers to prepare for a promising future.
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Imagin3 Studio
Dado Van Peteghem
From 12:30 to 12:55

How we improved our always-on results by introducing CXO: Conversion Experience Optimization

Through a strategic implementation of behavioral science principles, Brussels Airlines has achieved remarkable success in enhancing the effectiveness of their always-on banners, resulting in an increase in conversions. Join Claudia and Francois as they unveil the secrets behind this award-winning approach. Discover how this project came to life, the evaluation process undertaken, and gain insights into the future enhancements that promise to drive even more remarkable results.
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Brussels Airlines
Claudia Tluk
Mindshare/GroupM
Jelle De Wit
From 12:30 to 12:55

Building a future-proofed SEO: why it’s more important than ever in a AI-driven world

After the AI “hype phase”, it’s time for a pragmatic analysis: what’s next for SEO and how can we adapt to take full advantage of these technological developments? With the help of case studies, we’ll give you practical advice on how to navigate this new era of Search.
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Semactic
Celine Naveau
From 12:30 to 12:55

Doing influence marketing is good. Doing it well and totally optimized is better!

Marketing influence can be tremendously powerful in your campaigns, but how to get the most out of this channel, while maximizing the effects on the other channels used in your media mix. We will finish with some recommendations about AI in influence marketing campaigns.
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Gravity Influencers
Marion Min
From 12:30 to 12:55

The Test Pass, A big step towards a more sustainable mobility

People's mindset has started to change regarding sustainable mobility. And yet at SNCB we lost a lot of subscribers since the covid crisis. To win them back, we needed an effective strategy to initiate a mobility behavioral change!
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SNCB/NMBS
Sabrina Naji
SNCB/NMBS
Stéphanie Vanroelen
From 12:30 to 12:55

Welcome to MaaS – Let’s change mobility in Brussels!

Do you know how much time it takes on average to do 10km in Brussels by Car? On average, more than 25minutes. We need a drastic shift in transportation to curb the trend. It’s time for some radical change. It’s time to meet Floya. Since our mission at STIB-MIVB is to move Brussels, thanks to smarter mobility, we are proud to launch an all-in-one mobility app that people will have in their hands daily, and which has the power to truly change mobility behavior. A strategic project that was successfully delivered by partner capabilities between STIB-MIVB and Customer Collective. A story we gladly share. Let’s create some impact together. Let’s move Brussels!
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STIB-MIVB
Béatrice Pâques
Customer Collective
Charlotte Cnudde
From 12:30 to 13:00

Beyond e-commerce : “Simplify, Empower & Connect in digital health”

Newpharma is recognized to provide a wide range -more than 50,000 references- in a easy and convenient way. When you provide all solutions, your challenge might become to provide more insight on what the problem might for each consumer’s health. Europe can expect to see half a million centenarians by the year 2050. Many of us will not live to see 100, but recent years of lifestyle changes and advances in medical technology have gifted us years our great-grandparents did not have. While living longer has been achieved over the last 100 years – it is important that those years would made remain active to the last day rather than slowly decaying with a limited autonomy. Unfortunately, the goal to live well is becoming increasingly difficult as resources diminish. Those seeking care will find it less and less accessible, as more and more care providers burn out and quit. As our phones and wearable devices churn out data, these consumer electronics are feeding our stronger attention to health and giving us context for it. They are testing pulses, counting calories and sleep cycles, recording blood pressure and blood oxygen saturation, and monitoring our intake of glucose and medicine. They are also doing much more, with certain technologies – Gilles will show you some additional exciting feature – could enrich e-commerce with scalable services.
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Newpharma
Gilles Jourquin
From 13:00 to 13:25

Strategy Shift: Navigating the Terrain of C2C and B2B Marketplace Differences

The goal of all marketplaces remains the same: create liquidity. But the way the organisation and the Product is conceived is very different in the B2B world. With many different parts of the business being in constant contact with our clients and freelancers, it is important to have a way more cohesive and collaborative organisation. The importance of keeping everyone on the same page through Product, Marketing and Business is crucial for making your B2B business a success.
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Malt
Belén Alomar Brutau
From 13:00 to 13:25

How Does Social Engineering Work, From Planning to Execution

How does social engineering work, from planning to execution? You probably have asked yourself this question. Well, during this talk, I will explain what social engineering is, and then focus on various phishing techniques, from planning to execution
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Pretera
Dardan Prebreza
From 13:00 to 13:25

2dehands on how to make a significant contribution to sustainability as a marketer

As a marketer, you have an important role in contributing to sustainability because you have the choice of how to use your marketing budget. Do you do so on social media? With publishers? Or in a sustainable way? Rick Verkuyl, Sustainability Officer for Marktplaats, helps you make that consideration today and also gives you an inspiring look behind the scenes.
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2dehands/2ememain.be
Rick Verkuyl
From 13:00 to 13:25

How to analyse and act upon a 360° view of your customers

In this session, you will learn how you can leverage Google Cloud technologies to create a 360° view of your customers. We will cover how you can use Data Analytics & AI to obtain better insights and how to make those insights actionable.
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Devoteam
Sven Hermans
From 13:00 to 13:25

Sustainable Digital Journeys through Effective UX

Explore concrete UX strategies for sustainability. Discover hands-on approaches that enhance digital journeys while promoting loyalty, waste reduction, and eco-conscious success.
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UX-Republic
Mathieu Dumont
From 13:00 to 13:30

SME’s: an under-exploited market full of opportunities

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Better App
Marie Logé
Belgian Entreprenoires
Aurelie Mulowa
Furt'Her
Lorena Billi
BEABEE
Béa Ercolini
Femmes Fières
Leïla Maidane
From 13:30 to 13:55

5 Tips for Effective Communication in 2023. The 5th One Will Surprise You!

Marketing's on a thrilling evolution journey! Brands today are like deer in headlights, knowing they need a revamp but clueless about where to start. It's no longer just about being out there – it's about being real, authentic, and leveraging the swankiest tools to get the message right. Join me as we delve into killer content, the hottest trends, and those nifty AI gadgets that have enhanced our agency's daily operations!
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Duckmotion
Viviane Schramme
From 13:30 to 13:55

Competitiveness and a reduced environmental footprint thanks to Responsible Digital Solutions

Digital transformation is a priority for many companies and is a crucial element of the energy transition. However, its negative environmental impacts are severely underestimated and can negate other efforts to reduce the carbon footprint. Digital technology can also become a source of exclusion. Understanding, controlling and reducing the environmental and social impacts of a company's digital services therefore becomes an essential part of its CSR strategy. The icing on the cake is that adopting Sustainable IT can help you reduce costs and increase accessibility to better serve your customers, which can bring you a significant competitive advantage. But how to implement it in practice? This brief introduction to Sustainable IT will summarise the issues, provide practical answers and present the basic actions to implement.
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Belgian Institute for Sustainable IT
Jules Delcon
From 13:30 to 13:55

Fueling Growth Through Employee Advocacy: Your Key to Competitive Advantage

Discover how your team can be the driving force behind your competitive edge on social media. In this session, we will talk about the ins and outs of Employee Advocacy based on our experience with countless projects in the space and the data that comes with those.
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Ambassify
Nils Hölscher
From 13:30 to 13:55

Turning Challenges into Opportunities: The Transformative Power of Data, Martech, and AI

Facing unprecedented challenges in today's digital landscape with third-party data restrictions and a loss of control over algorithms in your digital campaigns? 
 In our talk, ‘Turning Challenges into Opportunities: The Transformative Power of Data, Martech, and AI’, we'll explore the solutions. We'll discuss the significance of data-driven strategies, proprietary data collection, and the integration of Martech solutions enhanced by AI, and how they can help you regain control over your campaigns, unlocking a new era of personalization, targeting, and exceptional results. Join us to understand how to tackle these challenges and turn them into success for your agency, your brand, and your company.
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EVO Agency
Justin Denis
EVO Agency
Antoine Nelis
From 13:30 to 13:55

The winning strategy of Danone on TikTok

Danone will share their winning strategy on TikTok as best in class in BeNeLux on TikTok (call out by TikTok team). Example of best practises will be shared during the presentations.
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Danone
Victorine Clément
From 13:30 to 14:00

Reach your customers where they listen

We know that you are fighting against the skip and the scroll of online media. You’re competing for attention in a noisy world. At Spotify, we’re providing an opportunity for your brand’s voice to be heard by a truly immersed audience, in a culturally relevant environment that drives results.
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Spotify
Steven Heylen
From 14:00 to 14:25

The 3 Powerful Moves to play for your 2024 Social Media Strategy

This keynote session will offer practical cases and examples that highlight the main Social Media trends to watch out for in 2024. With 5 experts key insights, you’ll be able to fine-tune your Social Media approach to keep your brand fresh and on target!
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MKKM
Mathieu Hosselet
From 14:00 to 14:25

Women in Tech: a perfect fit for a sustainable and inclusive future

Discover five essential approaches for attracting, advancing and retaining womenwithin the technology industry. These encompass the significance of digital skills, female representation and role models, nurturing inclusive company cultures, providing access to funding and support for female founders and inspiring the next generation for STEM domains. Let's shape the future together by harnessing the power of technology.
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Women In Tech
Laurence Jacobs
From 14:00 to 14:25

5 Power Moves to Play in Your Social Media in 2024

In the ever-evolving landscape of social media, staying ahead of the curve is essential for personal brands, businesses, and influencers alike. As we inch closer to the year 2024, the social media landscape is poised for significant shifts and innovations. Today, I'm excited to share with you "5 Power Moves to Play in Your Social Media in 2024." These strategies are designed to help you navigate the dynamic world of social media and thrive and excel in it. From emerging trends to leveraging the latest features, we'll explore how you can effectively harness the power of social media to engage your audience, grow your influence, and achieve your goals. Let's dive into these five game-changing strategies that will set you up for success in the social media arena of 2024.
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Artisteeq
Lisa Verzelen
From 14:00 to 14:25

Optimize your marketing performance with Data Science

No need to discuss about the importance of ROI and media effectiveness anymore in today's marketing landscape. At Lykta, we harness the power of data science to address marketing measurement challenges, providing a solution that caters to marketers of all scales — from small advertisers to industry giants, and from managers to analysts. Join us as we unveil our innovative approach.
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Lykta
Nicolas Schnock
From 14:00 to 14:25

An introduction on how companies can expand their business with international SEO & linkbuilding

CEO Dennis Akkerman will dive into their online strategy and explain how Seeders' website generates leads on an international scale with a thoughtful content strategy.
In addition, he will give tips for different important aspects of SEO to be taken into account when building international online visibility and growth.
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Seeders
Dennis Akkerman
From 14:00 to 14:30

Innovation journey

This presentation is targeting digital innovators and decision makers who are eager to discover how the Brussels Region can support their digital Innovation Journey, how to apply for what type of financing and support, at every stage of their digital innovation project. You will also learn about Inoopa’s search engine collecting and generating unique B2B data based on AI and semantic analysis. And how public funding helped them to develop their technology. Innoviris is the public organisation that funds and supports research and innovation in Brussels, a leader on innovation.  Stefaan Sonck Thiebaut, the director of Innoviris, will show how the Region’s strategy on economic transition is translated into support for local innovators.  Whether you are a startup, a scale-up or a larger company. Digital technology is a key lever to help us thrive in a Shifting Economy and a world of transition.  The Region’s “Innovation Journeys” bundle co-financing of R&D projects with support along the way. Discover financing such as Innovation Vouchers for ideation, funding for Proof of Business or R&D Projects. Innoviris is not alone in facilitating digital innovation and is sharing the stage with our brand-new digital innovation hub, sustAIn.brussels, and innovator Inoopa. Ludwig De Locht, head of sustAIn.brussels, will navigate you through the services around sustainable and digital innovation available to companies, with a focus on AI and advanced digital technologies. sustAIn helps you to choose and test technological solutions, upgrade your skills, find investments, and participate in local and international networks. Finally, Inoopa will present their AI-based search engine offering 3 applications : NACE codes improvement, ESG scores and search by keywords. Jean-Pol Boone will share their experiences and good practices as innovative company that have successfully applied for financing and support at multiple phases of their innovation journey. From concept to commercialisation. Join us on for your Innovation Journey !
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Innoviris
Stefaan Sonck Thiebaut
From 14:30 to 14:55

Persuading Gen Z to purchase: higher conversions with omnichannel optimisations

With the current buying power of Gen Z consumers, digital marketers need to come up with new and innovative ways to attract and convert them. Dive deep into Gen Z’s shopping habits and get insights from tests conducted by Trustpilot customers. Unravel the most effective omnichannel strategies and optimisations and learn, among other things, how to use reviews to build trust and increase conversions even further.
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Trustpilot
Olivier-César de Clercq
From 14:30 to 14:55

Tips & tricks for a successful fundraising

The search for funding can be a daunting challenge for startups. Raising funds is indeed a long, stressful and complex process, for which founders are often unprepared.

We will talk you through a typical fundraising process and will draw your attention to pitfalls to avoid and best practices to reach a balanced and successful partnership with investors.

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dups
Lien Verhasselt
dups
Stéphanie Abiraad
From 14:30 to 14:55

Beyond the Media Plan: Why Great Creatives Make or Break Your Campaign

In today's fast-paced digital landscape, media agencies and creative teams often operate in silos, each focused on their own set of rules and metrics. But what happens when a meticulously crafted media plan is paired with subpar creative content? The result is a campaign that falls flat, failing to engage the audience or achieve its objectives. In this talk, we'll delve into the symbiotic relationship between media planning and creative strategy. Learn why even the most sophisticated media plan can't save a poorly executed creative, and discover the key principles for crafting compelling messages tailored to each media platform.
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Brand New Day Agency
Sabina Gishvarova
From 14:30 to 14:55

Personalizing your e-commerce experience using a Customer Data Platform

In an ideal commerce landscape, data becomes the driving force behind personalized user experiences across every touchpoint. Curious to see this in action? Our comprehensive demo will showcase how we bring this vision to live. Oh, and a nice bonus, don’t miss out on the cherry on top powered by Generative AI.
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The Reference
Herlinde Bradt
From 14:30 to 14:55

Data & Dynamic Creaties in Programmatic Digital Out of Home

A session with bucket loads of inspiring use cases that show how marketers across Europe are integrating data into their digital out-of-home advertising campaigns to enhance targeting and increase the relevance of their messages. Gain insights into the types of data that can be used and learn how to integrate dynamic ads into the DOOH channel.
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Sage+Archer \ Vistar Media
Gido Andriessen
From 14:30 to 15:00

The Death Of Social Media as We Know It

Is social media still social? What are the current trends, what are the future shifts that might change how brands communicate and how users consume the digital content? Will we ever live in Metaverse and what the hell is an NPC stream? Mark from Kontentino will try to answer all of this questions...hopefully. :)
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Kontentino
Mark Valasik
From 15:00 to 15:25

How to sell €100m worth of leasing contracts, 100% online

Max talks about the learnings & best practices discovered during LIZY's growth towards €100m worth of leasing contracts.
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Lizy
Max Clemens
From 15:00 to 15:25

How to Build an Influential Network and Accelerate Your Success

In this conference, Jérémie will share with you the keys to: • Overcome your barriers of introspection • Unlock your power of relationships • Build an influential network • Accelerate your success
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Business Entourage
Jérémie Vanopdenbosch
From 15:00 to 15:25

Unleashing the Power of SEO and Big Data: preparing for the future of Google

In this session, we will explore how the powerful combination of SEO and big data can revolutionize your understanding of performance metrics, competitor analysis, and content strategies. Discover how leveraging these cutting-edge technologies can empower you to make data-driven decisions, elevate your online presence, and prioritize your efforts for maximum impact in the ever-evolving digital landscape. Get ready to unlock the full potential of your online business and stay ahead in the race for digital success.
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MvH Media
Dave van der Burgt
From 15:00 to 15:25

Building the foundation for B2B2C Lead Generation Success with Adobe Experience Cloud

We are glad to share the stage with Sarah van de Velde from Deceuninck to talk about our joint adventure for building the next-gen Lead Generation platform for Deceuninck! With Adobe technology as the winning choice, Deceuninck is on a successful journey to create seamless customer journeys, resulting in increased customer engagement. Let's dive in and see how this story becomes a success with AmeXio and Adobe.
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AmeXio
Jan Lemmens
From 15:00 to 15:30

The Significance of Attention in Advertising

Digital and Offline advertising have always been pinned against each other and within the media industry they compete against each other to get the most budgets. However, as the world is moving more into a fully digitalized landscape, it is important to look at these two mediums as complementary; which is why I will be introducing drive to store solutions and its role in boosting offline store visits. By integrating programmatic and DTS solutions into your marketing strategies you will create a strong combination which will allow your business to leverage the benefits of programmatic to generate physical traffic and overall sales.
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Mediaplus - Serviceplan Group
Line Khalil
From 15:00 to 15:25

Its earned first, stupid – how creative PR will elevate your campaigns

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Walkie Talkie
Maureen Richard
From 15:30 to 15:55

Keep the conversation going!

With the multitude of platforms and formats, it can be rather confusing and your message can get lost in the deep water of the digital world but also in the real world. But what if you have the power to present your product across multiple channels and be relevant in every way? With this presentation, you will explore ways to keep the conversation going with your audience and more. Furthermore, your community is a big part of your marketing plan, they can be your next content creators which introduces the potential of User Generated Content.
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Efluenz
Yasmin Vantuykom
From 15:30 to 15:55

Do we need more women in tech?

Women make up 51% of society, but only 18% in tech. Why is that a gap we need to close? How did this gap arise? In this keynote, Rein Meirte & Elke Kramer, founders of Clusity, will dive into the importance of recognising bias, tha value of Diversity & Inclusion and their TECH focus as this industry dictates a lot how we shape the world we live in, and what the future will look like.
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Clusity
Rein Meirte
Clusity
Elke Kraemer
From 15:30 to 15:55

How to transform your sales & marketing organisation from product to customer centric while increasing efficiency with AI

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uman
Charles Boutens
From 15:30 to 15:55

Email conversion killers and how to fix them

Email marketing is the ideal medium to build and maintain relationships. But how do you ensure that in a world where attention is waning, you can continue to keep your subscribers interested? That your emails continue to stand out and support conversions? What are the main pitfalls we see time and time again and how can you avoid them? Together we improve some concrete examples with tips that you can immediately apply to your own communication.
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Flexmail
Katelen Perez T’Seyen
From 15:30 to 16:00

How to capture the potential of the metaverse?

Terms such as the metaverse or eXtended Reality (XR) have raised huge expectations in the press, followed by huge disillusions. But is the metaverse really dead? Why are companies still investing in it? As a Belgian company, should I also invest? What can I expect and how to seize its potential for my organization? The conference will address these questions, illustrated by concrete case studies drawn from years of practice.
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Deloitte Digital
Thomas Kubski
From 15:30 to 15:55

Get the best out of a content creator

Get the best out of a content creator What if the next partnership you’ll make with a content creator doesn’t need to be amplified ? What if his audiance embrace your ad ? Being content creator, I’ve seen ads performing better than some of my everyday videos on my account, it wasn’t magic, it wasn’t amplified, it was thanks to a simple principle I’ll talk about in this presentation.
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David Dieu
David Dieu
From 16:00 to 16:25

The future of food delivery

In this presentation, we will explore the future of food delivery, from its current impact to its exciting future. We will discover how new opportunities arise when you combine data with real life appetite. Amid all this change, sustainability remained a focal point, highlighting the industry’s strides in eco-conscious practices. This keynote journey encompasses the past, present, and future of food delivery, celebrating its transformation while embracing responsibility for a more sustainable and flavorful world.
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Deliveroo
Quirin Dalemans
From 16:00 to 16:25

Discover the power of responsible IT and digital communication !

How to implement a proper strategy in sustainable IT and responsible digital communication ? What are the best practices and tools ? How to avoid greenwashing ? Get all the answers and the positive aspects for the brand, teams and customers.
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Algorila
Pascal Rousset
From 16:00 to 16:25

Micro-video, the key to boost your Ads campaigns : Use case Collecto x Upcut

On social networks, you only have a few seconds to capture the viewer's attention. To tackle this, short-form video content is proving to be the solution for your next Ads campaign. In our presentation we will uncover how Upcut power boosted Collecto’s app downloads by transforming their existing brand assets into engaging videos.
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Upcut
Hugo Hassler
JustHusk & Taxi Vert
Michael Leidensdorf
From 16:00 to 16:25

The Generative AI Opportunity

Digital marketing loves new, shiny things! After blockchain and the metaverse we're opening a can of artificial intelligence. But where lies the true opportunity for AI? And how can we leverage it best for marketing?
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Google
Frederik Dooms
From 16:00 to 16:25

Launching a New Premium Brand in a Crowded Online Market

In this presentation, we will explore a strategic approach to introducing a new premium brand into a competitive online market. Leveraging in-depth research and data-driven insights, we will outline a scalable and automated methodology to effectively establish the brand's presence. By implementing data-driven strategies, we aim to navigate the challenges of a crowded market, captivate the target audience, and achieve a successful market entry for the new premium brand.
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TUI
Louis Van Belle
TUI
Nicolas Elshout
From 16:00 to 16:30

Our recipe? We’re made of consumer centricity!

Discover the essential role our consumers play in shaping our beloved brands, learn about our commitment to creating personalized and resonating experiences, and see firsthand how these fuel our exponential growth. This keynote will toast to the incredible power of consumer-centric decision making, shedding light on how we've harnessed it to celebrate, innovate, and captivate the world.
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The Coca-Cola Company
Aline Lemaire
The Coca-Cola Company
Stijn Belaen
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