TikTok
Vincent Pierquet
Brand Partnerships Manager - Belgium
Vincent Pierquet
Brand Partnerships Manager - Belgium
Brand Partnerships Manager for Belgium. For almost 2 years, I’ve been working with key Belgian brands and agencies to help them onboard and thrive on TikTok. We work and grow together with more than 200 major brands in Belgium.
From entrepreneur to marketeer, I have a good knowledge of the challenges brands can face. I’ve been working in several areas in France, India & Belgium. Always embracing challenges and taking uncertainty as an opportunity to learn and grow.
Creativity has never been so easy!
Step into a world bursting with boundless creativity and pure joy – welcome to TikTok’s sensational mission! 🌟🎉
Embrace the magic of Community Generated Entertainment as TikTok transports you to a universe where inspiration and fun reign supreme. 🌈🚀
But wait, there’s more! 🎁🌍 TikTok isn’t just entertainment; it’s a vibrant journey to revolutionise the way you play the game. Imagine effortlessly diving into the world of disrupted purchase cycles, where the shackles of routine are shattered, and innovation takes center stage. 🛍️💡
So why wait? 🕺📱 Join the movement that’s rewriting the rules for brands, breaking barriers, and celebrating the art of being unapologetically YOU! 💃✨ TikTok – where joy meets innovation and creativity takes flight like never before. Get ready to be inspired, get ready to shine – TikTok style! 🌟🎤🎬
Katrien De Vos
Head of business development
Creating authentic connections
Katelen Perez T’Seyen
Customer Success Manager
Katelen Perez T’Seyen, Customer Success Manager at Flexmail, is responsible for customer satisfaction. She helps our customers integrate and further develop email marketing with tailor-made training courses. In addition, she is constantly developing and optimizing every customer journey for all our different customers. She provides support so that customers can design tailor-made emails and campaigns, reach the people who matter to them and learn from the right results.
Email conversion killers and how to fix them
Email marketing is the ideal medium to build and maintain relationships. But how do you ensure that in a world where attention is waning, you can continue to keep your subscribers interested? That your emails continue to stand out and support conversions? What are the main pitfalls we see time and time again and how can you avoid them? Together we improve some concrete examples with tips that you can immediately apply to your own communication.
Viviane Schramme
Founder & CEO
I’m the co-founder of Duckmotion, a pioneering video media agency we launched in 2015. Our mission? To reinvent how companies communicate using the power of video. Leveraging data, strategy, and creativity, we craft content that leaves a lasting impact -or stop the scroll, when needed ! At Duckmotion, we’re propelled by the belief that companies are created to make a significant difference in the world. Yet, the true challenge remains – for real change to occur, companies must communicate authentically about their foundational purpose. It’s a demanding task, and that’s precisely why Duckmotion is here.
5 Tips for Effective Communication in 2023. The 5th One Will Surprise You!
Marketing’s on a thrilling evolution journey! Brands today are like deer in headlights, knowing they need a revamp but clueless about where to start. It’s no longer just about being out there – it’s about being real, authentic, and leveraging the swankiest tools to get the message right. Join me as we delve into killer content, the hottest trends, and those nifty AI gadgets that have enhanced our agency’s daily operations!
Mathieu Dumont
Lead UX Designer
Mathieu is Lead UX Designer at UX-Republic in Belgium. He aims at creating corporate cultures driven by trust, inspiration and openness. For ten years, he has helped digital teams to develop successful experiences using a research-based approach.
Sustainable Digital Journeys through Effective UX
Explore concrete UX strategies for sustainability. Discover hands-on approaches that enhance digital journeys while promoting loyalty, waste reduction, and eco-conscious success.
Thomas Kubski
Director - Digital Strategy & Experience Design
Thomas is a digital strategist and service designer, director at Deloitte Digital. He is co-author of the Digital Delivery Model, that combines design thinking and agile and that has been successfully used in many digital transformation cases, winning awards in business transformation and marketing. For many years, he’s conducted research on the added-value of extended reality (AR/VR/MR) for organizations.
His 15+ years of experience in digital transformation have led him to complement his skills as a digital strategist with those of service designer, enterprise architect and program manager. His focus lays on accompanying his clients and colleagues to materialize innovation and transition from complex situations to pragmatic solutions with rapid implementation. He’s worked on many projects in AR/VR/MR for organizations in various sectors.
How to capture the potential of the metaverse?
Terms such as the metaverse or eXtended Reality (XR) have raised huge expectations in the press, followed by huge disillusions. But is the metaverse really dead? Why are companies still investing in it? As a Belgian company, should I also invest? What can I expect and how to seize its potential for my organization? The conference will address these questions, illustrated by concrete case studies drawn from years of practice.
Mårten Bokedal
Director of Product Strategy
For the past ten years, Mårten has been focusing on marketing technology platforms focusing on creating a better digital customer experience. As a Director of Product Strategy, he is guiding companies and marketing teams to help them become more customer-centric by focusing on content, data, experiments, and personalization.
Benchmark study: Unlocking the power of experimentation
Amidst the dynamic landscapes of modern business, experimentation has evolved into a strategic and data-driven imperative for business leaders to make real-time decisions. But what makes an experiment successful? Join this session and get insights from a fresh benchmark study of over 100 000 digital experiments in which you will learn how digital leaders drive higher conversion rates, foster customer loyalty, and increase campaigns’ effectiveness irrespective of future twists and turns.
Gido Andriessen
Client Director EMEA
Gido Andriessen, the programmatic media guru at Sage+Archer | Vistar Media, discusses daily with marketers in Belgium and beyond how they can use the latest technologies and smart strategies to improve customer reach and seamlessly integrate DOOH into their digital media plans. With his expertise and ingenuity, Gido helps marketers take their DOOH campaigns to unprecedented levels of success
Data & Dynamic Creaties in Programmatic Digital Out of Home
A session with bucket loads of inspiring use cases that show how marketers across Europe are integrating data into their digital out-of-home advertising campaigns to enhance targeting and increase the relevance of their messages. Gain insights into the types of data that can be used and learn how to integrate dynamic ads into the DOOH channel.
Line Khalil
Programmatic Lead
My name is Line Khalil, born in Lebanon 23 years ago. I have a bachelor’s degree in Business and Marketing and I am Programmatic Lead at Mediaplus. I moved to Belgium almost two years ago to pursue my career within the digital advertising industry. I strongly believe that programmatic buying is the future of the digitalization of media buying across all mediums and formats.
The Significance of Attention in Advertising
In the contemporary era, characterized by an incessant deluge of information, capturing an individual’s attention for more than a fleeting moment has become an exceedingly challenging task. This challenge is particularly pronounced in the realm of digital advertising, where users are subjected to an average of nine minutes of advertisements per day. As the digital advertising landscape becomes increasingly competitive, advertisers and brands find themselves in a relentless struggle to engage a user’s attention when their ads are on display. Join me on an exploration of the psychology underpinning marketing and the critical role of seizing users’ attention. Together, let us uncover the profound significance of attention within the realm of advertising.
Yasmin Vantuykom
CEO & Founder
Yasmin Vantuykom is the founder of Efluenz, a successful influencer marketing agency that in 4 years outgrew the startup status and became one of the biggest players in the Belgian and French market. Efluenz has a partnership with leading advertising company Group Rossel, operates with a team of 20 people, and little by little takes over the European influencer market.
Keep the conversation going!
With the multitude of platforms and formats, it can be rather confusing and your message can get lost in the deep water of the digital world but also in the real world. But what if you have the power to present your product across multiple channels and be relevant in every way? With this presentation, you will explore ways to keep the conversation going with your audience and more. Furthermore, your community is a big part of your marketing plan, they can be your next content creators which introduces the potential of User Generated Content.
Olivier-César de Clercq
Senior Sales Executive
Olivier-César De Clercq has worked for Trustpilot for four years and is responsible for the Belgian market. He helps businesses strengthen their online reputation by listening to, learning from and leveraging on customer reviews.
Persuading Gen Z to purchase: higher conversions with omnichannel optimisations
With the current buying power of Gen Z consumers, digital marketers need to come up with new and innovative ways to attract and convert them. Dive deep into Gen Z’s shopping habits and get insights from tests conducted by Trustpilot customers. Unravel the most effective omnichannel strategies and optimisations and learn, among other things, how to use reviews to build trust and increase conversions even further.
Dave van der Burgt
Online Marketing Consultant
Dave is an online marketing consultant at MvH Media, where he plays a pivotal role in enhancing the online presence of numerous clients across the whole Benelux region. With MvH Media, a renowned online marketing agency boasting offices in Ghent and Dongen (NL), Dave leverages his expertise to deliver impactful strategies and foster digital growth for businesses of all scales. Their passion for innovative online marketing techniques and dedication to driving tangible results delivered them several awards in online marketing.
Unleashing the Power of SEO and Big Data: preparing for the future of Google
In this session, we will explore how the powerful combination of SEO and big data can revolutionize your understanding of performance metrics, competitor analysis, and content strategies. Discover how leveraging these cutting-edge technologies can empower you to make data-driven decisions, elevate your online presence, and prioritize your efforts for maximum impact in the ever-evolving digital landscape. Get ready to unlock the full potential of your online business and stay ahead in the race for digital success.
Mathieu Hosselet
Managing Director
Mathieu is the co-founder of MKKM, the Social Media Experts agency. He has been driven by entrepreneurship since a very young age. Already a student, he spent his nights drawing up business plans. After a first entrepreneurial adventure in the beverage industry, he launched MKKM. A full-service social media agency committed to make European digitally ambitious brands shine on social networks.
Now ranked amongst the 50 best digital agencies in Belgium, MKKM makes brands impactful thanks to 3 core services: Social Media Management, Influence Marketing & Social Commerce.
The 3 Powerful Moves to play for your 2024 Social Media Strategy
This keynote session will offer practical cases and examples that highlight the main Social Media trends to watch out for in 2024.
With 3 experts key insights, you’ll be able to fine-tune your Social Media approach to keep your brand fresh and on target!
Peter Van Wijnaerde
Brand Strategy Director
He is Head of Brand at Teamleader, showrunner of Agency Life and now agencybenchmark.eu. Peter has covered some miles in the agency landscape. As a strategist at Wunderman Thompson, creative director at The Reference and strategic director at Untitled Workers Club, his love for the industry grew. As a brand builder, however, he chose Teamleader, the No. 1 in agency software. Now he brings agency leaders together, gathers knowledge and shares it with our product teams and the rest of the world through podcasts, e-books and an online video series.
Agency Benchmark
Agency leaders have been under pressure, inflation, indexation and the market have been challenging. What KPI’s are agencies usings to steer the ship and what are good benchmarks? We’ve been looking into that with a panel of over 300 agencies in Europe.
Hubert de Cartier
Co-Founder
Hubert is the co-founder of Universem. For more than 15 years, he is active in digital marketing and data activation to support the ambitious goals of advertisers like Orange, Beobank, Leonidas, Etex, MeDirect … With a data-driven approach, he supports the strategy of the agency and key customers on the long-term.
From AI buzz to real impact for your marketing: practical cases
End of 2022, ChatGPT release was a hype, and everyone was speaking about it. Beyond the buzz and the first prompts that many of us did, what’s the real impact for digital marketing in 2023 ? At Universem, we use AI transversally to support our customers in order to maximize their performances. Let’s go through several concrete examples to grasp the potential of AI for your marketing!
Yasmine Chandid
B2B Marketing & Data Manager
Yasmine currently works at Actito as marketing manager in charge of field operations. However, she likes to describe her role as « Marketing Activation Evangelist » in a nutshell. With a background in data science engineering, Yasmine is a strong believer in the power of data-driven marketing and it’s ability to deliver more impactful, targeted and sustainable actions. And that’s exactly what made her path cross that of Actito : a strong believe in data-based decision making and the importance of analytics in constructing marketing strategies. With a passion for behavioural science and information technology, she is focused on the trilogy these components make alongside marketing and the ability to generate data-powered personalization.
The Power of Personalization : Forging Customer Connections
Consumers no longer want personalization, they demand it! And it goes beyond knowing their name…
In today’s digital landscape of all things connected, customers are constantly bombarded with an overwhelming amount of messages and advertisement that are – supposedly – sent specifically to them. However, often times, past the greetings line is a standardized message, that doesn’t necessarily carry the desired power of impact.
The key to standing out from the crowd and for your marketing efforts to resonate is through building meaningful connections with your audience on a deeper, more personal level. That’s precisely where personalization comes in hand as a true game-changer to elevate your interactions.
How do you achieve it? How do you build connections without giving up on your automation power? And how do you navigate a MarTech landscape of over 8000 tools to do so?
Let’s dive into the virtues of data-driven marketing and how it’s revolutionizing the way businesses interact and connect with their customers to achieve tailored experiences. Beyond automated mailings, preferences, and behavioural patterns, discover through practical cases how to build connections with your customers, delivering relevant content and product offerings through bespoke channels at the right time.
Celine Naveau
Co-founder
Céline is the co-founder of Semactic, an innovative SEO solution launched in 2020. Semactic aims to empower digital teams and enable them to self-manage SEO. She is convinced that SEO should be much better integrated into the enterprise to take advantage of its full potential, not only as a powerful acquisition channel but also for the opportunity it offers to better understand the needs of its customers. For this reason, and through Semactic, she works daily to educate, coach and give back control of their online visibility to her clients Semactic partners with organizations like Croix-Rouge, Etex, Medi-Market or Notaris.be, and many other compagnies that want to make their SEO projects more powerful and sustainable. Prior to Semactic, Céline worked in a well-known digital agency in Belgium; she started as an SEO consultant before coordinating a team of experts in search marketing, social ads and analytics. She also has extensive experience in marketing and project management both in national and international companies.
Building a future-proofed SEO: why it’s more important than ever in a AI-driven world
After the AI “hype phase”, it’s time for a pragmatic analysis: what’s next for SEO and how can we adapt to take full advantage of these technological developments? With the help of case studies, we’ll give you practical advice on how to navigate this new era of Search.