Massive Creative Content at Global Level
Today, 4 creative deliverables have turned into 4000, 8 months deadline has changed to 8 days and 8 hours. And budgets remain the same. The conditions for creative agencies to deliver content have changed. That's why smarter, more efficient ways of content creation and international deployment are needed.
Communicating by means of video is crucial to bring a brand to life. For advertisers and brands, but also for B2B industries and public organisations, coming up with regular and fresh content helps to retain and even more expand their audiences. But how to produce more often, and remaining effective in reaching your goals at global level? How to deploy that content at global level, making sure that every market, every audience receives the message at its best? Being part now of global group Datawords, 87seconds aims at transcreating content at a much larger scale.
Philip is a communications and creative content specialist, in charge of 87seconds Brussels since its very beginning in 2013. Today he's one of the managing partners to pursue 87seconds global adventure, even more since its recent acquisition by worldwide group Datawords.
87seconds is a pan-european creative agency specialised in video production and video marketing strategy, with offices in Brussels (HQ), Paris, Lyon, Geneva, Amsterdam and Madrid. Today, 87seconds' recurrent international clients include, among many others, Michelin, Thales Group, Voyages-sncf.com, Hilti, Total, BNP Paribas Fortis, KPMG, Engie and Infrabel.