How to combine online & offline channels using Marketing Automation - A VUB case.
Today some marketers still have the perception that a marketing automation platform is often only used to send emails.
A marketing automation platform offers much more possibilities! All kinds of online and offline touchpoints can be combined to design the perfect customer journey.
During this session you will learn how the Vrije Universiteit Brussel used an omnichannel approach and combined both online & offline channels to increase their recruitment.
Be Bold is a full service Eloqua Marketing Automation Partner. We are specialized in marketing automation services. We want our customers to stand out in the crowd and enlarge their visibility to create new leads, convert existing ones or make clients ambassadors.