Ever had the feeling youâve forgotten something very important? Is the pace of digital transformation leaving the customer behind?
As businesses and brands transform themselves at pace, with ever more opportunities being opened up by new technologies, are we forgetting our customers? The speed of change is creating more complexity and businesses have been guilty of lacking empathy towards customers, even making their lives more difficult. As a result, trust in brands globally is at an all-time low.
We will explore what marketers and agencies need to do to make sure that the most important person, the customer, is not left behind on the digital transformation journey.
After graduating with a degree in Social Science, Sociology & Psychology Jon worked at Granada TV in their marketing and market research department before following his then boss to the brand new MTV Europe. He spent a couple of years there helping them open offices across Europe before being headhunted to work for Disney in their international marketing department. From there he was poached by the iconic ad agency BMP becoming their Head of Strategy at the tender age of 27. Next stop was the media agency, PHD, where he was invited to run a new “Creative Communications” department, becoming Joint Managing Director of the company and helping them win Media Agency of the Year for 3 years in a row.
In 2000 Jon, along with John Harlow and Will Collin, founded Naked, the ground breaking international communications agency. Jon pioneered the concept of media neutrality during his time at Naked, speaking regularly at the World Federation of Advertisers on integrated marketing. He worked on a range of local and global clients including Coca-Cola and Unilever and remained at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.
Jon joined Karmarama at the beginning of 2014 as Executive Chairman. Jon has been developing the Karmarama integrated offer, increasing the capabilities of the agency in data and mobile and working with key clients to help them grow their business through strategy and creativity. In December 2016 he oversaw the sale of Karmarama to Accenture Interactive.
He is a regular speaker both in the UK and internationally.