E-commerce does not always mean âexclude the middle-manâ
When companies start e-commerce initiatives, too often the conclusion is to exclude resellers and distributors from the sales process. This is not always the right approach. Resellers often take an important role in terms of marketing, sales, support, installation and after sales.
When choosing an e-commerce solution, consider solutions that do not exclude the resellers. Consider a solution that can be offered as a service to the reseller network. Such solutions require specific features in order to make this a success. During this talk, I am happy to share insights and experiences in terms of features and technologies that make e-commerce work, without the exclusion of ‘the middle-man’.