Why the web analytics guy is your key to digital leadership
Your company’s ambition is to become a digital leader, but despite big strategic plans and multiple innovation initiatives, nothing really changes. Decisions are still not based upon data. The user experience remains flawed. And IT and marketing are on non-speaking terms. Sounds familiar? Jente will present a tested and proven framework for digital data that overcomes these barriers in enterprise environments.
Come listen and discover how a sound approach to your data can pave the way for personalized user experiences and automated marketing initiatives.