What digital means for a publisher?
The newspaper "Le Soir" has nearly 130 years of presence in Belgium and has been a pioneer throughout its history. Being an early adopter of digital technologies, Le Soir launched, 21 years ago, the first information site in french-speaking Belgium at that time. Lesoir.be is now visited by more than 300,000 unique visitors per day.
Le Soir was also the first daily newspaper to launch its mobile apps, 10 years ago. Embracing new digital business models, Le Soir launched a year and half ago a new digital offer dedicated to subscribers. How does Le Soir address the challenges of digital at a time when the eco-system of the media undergoes a profound technological, industrial and economic transformation?
Olivier will share with you his experience in accelerating the digital mutation of Le Soir.