Digital Transformation and the future of digital marketing
The internet offers businesses both the need and the opportunity to create one-to-one connections at scale. The need, because people's expectations are higher than ever. The opportunity, because there are literally billions of individual points throughout the day where we all pick up our phones, laptops or tablets to get things done. Each of these moments is an opportunity to connect with your customers in a meaningful way. The businesses that know when, where and how to make those connections will succeed. Because we are not only there for many of these moments, but also understand people's intent in each of these instances.
Ruther Zonneveld is an experienced senior manager in digital, sales and strategy. With over ten years of experience at Google, he is now leading the retail, publishing and education sector for the Netherlands. On a day to day basis he shaping the way Businesses can succeed through digital transformation.