Ricoh case - from inspiration to conversion: Content marketing & Marketing automation in practice
Only a limited amount of online visitors provide their email addresses and opt-ins. Therefore, marketing automation and lead nurturing are fundamental elements. Yet, they aren't the only practices that have the ability to effectively convert from inspiration and information. Ger Nijkamp will show how Ricoh Netherlands stimulates, facilitates and reports the changing orientation and decision-making processes within their B2B target groups and markets. Furthermore, what role marketing automation plays in this augmentation.