Programmatic Advertising vs classic Display: what to expect
Programmatic investments have been skyrocketing over the last years, along with claims for more transparency, brand safety, expert advice from the Advertisers. Yet many Advertisers still confess that the difference between Programmatic advertising and classic Display buying is quite unclear. There are many reasons why Programmatic is the right solution for digital campaigns. Here is why
Jean-François Zirger joined Gamned! in 2016 as a Sales Manager in Paris. He worked with both Agencies and Advertisers, in industries like Real Estate, Telecom, Transportation, Travel and Retail. He is now the Managing Director of the company’s office in Brussels. Before joining Gamned, he was in charge of Corporate Media Buyings at Orange and graduated from ESCP Europe business School.