How to feed the content beast needed for Marketing Automation
Marketing automation or digital transformation is impossible, if you do not store your marketing assets into one smart environment. If digital assets, text content, marketing planning, CRM data (and other assets you need in marketing) are not in one system, you will fail in marketing automation, you will fail in maintaining your website, and you will fail in running marketing campaigns. Censhare integrates the applications Collaboration and Process Management, Digital Asset Management, Product Information Management, Omnichannel Content Management, Brand Management and Marketing Resource Management in one solution. A true solution for a true Content First strategy.
Pieter Stroop is responsible for censhare’s business in the Benelux and the Nordics and responsible for Sales in Northern Europe. He has been working in data intelligence and marketing automation, in leading client facing roles in the Benelux for the past 20 years.