Data: the ultimate playground for customer centricity
What are the do's and don’ts of personalisation within the current GDPR framework? How can you avoid its pitfalls to build the best tools for your business and your customers? We tell you more about how Vente-Exclusive.com provides a personalised experience for each of its members by harnessing key technical concepts, now inextricably part of a good customer experience, such as sales and product ranking, recommendation engines and collaborative filtering. We highlight how a customer-centred strategy based on smart segmentation and empathic thinking helps you build an environment in which both businesses and customers thrive.
Stefan has been the Marketing Manager for the North-European market of Vente-Exclusive.com since January 2018. He first joined the company as a Relevance Manager. Before that, he spent 13 years at KBC where he held multiple positions such as Head of Sales and Marketing, Head of KBC Live, Information Risk Officer and Business Analyst. Stefan studied information technology at PXL College and completed a masters in management at the Antwerp Management School.