How to outsource customer insights and lose value
How many hours have you and your team spent listening to inspirational talks about how AI is the future of everything? How much EUR/USD/bitcoin has this realized for your organization today? We hear plenty of marketeers being frustrated about sitting on top of a pile of gold (their in-house data) but being unable to put it to work. Instead, third party networks are becoming the go-to destination for reaching the people you already know. Although convenient in the short-term, companies risk losing something extremely valuable in the process: the knowledge of who their customers really are. The time has come for artificial intelligence to get practical, and Selma.ai is striving to empower marketeers in taking back control over their customer insights.
Pieter Strouven is co-founder and product lead at Selma.ai, an AI-startup that is building the next step in marketing automation. He is an enthusiastic tech communicator who believes the ongoing wave of big data, artificial intelligence and automation (aka “the Fourth Industrial Revolution”) will usher in a golden age where creativity and empathy conquer all