8 Steps to a Better Programmatic Marketplace
The internet is an instrument to enhance knowledge, reward and enable creativity, and help people to engage with each other. It is also one of the world’s largest marketplaces – a place where marketers reach consumers with relevant and engaging advertising; where publishers monetize their creativity and content; and where content is offered consumers free of charge.
But today’s digital marketplace is riddled with challenges: hate speech, fake news, bad actors siphoning of ad dollars, a highly inefficient supply chain, violations of personal privacy, and more.
Join Benjamin Sekkai as he walks through the foundational steps to make a better programmatic marketplace, one that is transparent, high-quality and in support of the best interests of marketers, content producers, and users.