Navigating change in Programmatic Advertising
We have seen a huge amount of change and transformation, across programmatic and the digital market as a whole. From large scale industry collaboration initiatives right through to changes in business models and transactional methodology - Rebecca will take us through the key ones trying to provide further insights on what they mean for our industry.
Rebecca Ackers is Director for Global Seller Accounts at Rubicon Project. Over her 4 years at the company she has proved herself a leader and an inspiration to the wider business. Her roster of customers reads like a who’s who of premium publishers, including BBC, MailOnline and News UK. Prior to joining Rubicon Project, Rebecca spent over 4 years on the programmatic buy-side optimising DSP campaigns and training Agency Media Planners to bring their programmatic activity in house.