Impact Of AI in CRO marketing strategy
AI is evolving quickly and will rapidly take up a huge role in our marketing industries and methods for all sectors. Conversion rate optimisation is key in many online marketing strategies, and during this talk we will see different concrete examples about how AI will help companies to easily transform visitors and prospects into client.
After several cases, we will see the actual state of AI in belgium, the legal aspects and the limits of its massive deployment.
Nicolas HAMBLENNE is an associate in the TMT & IP Team of Koan Law Firm. He regularly advises Belgian and international companies active in the Media, Advertising and ICT sectors. His areas of expertise include Intellectual Property, Privacy and Data Protection, advising clients to navigate this increasingly complex regulatory landscape. Since 2016, Nicolas has been appointed Visiting Professor at IHECS in Brussels to teach the course “Privacy and laws in a digital world” and as an expert for “Etudiants-Entrepreneurs” (VentureLab Belgium). Since August 2017, Nicolas is CIPP/E Certified from the IAPP (International Association of Privacy Professionals) and can act as a DPO (Data Protection Officer).