Help! How CX drives marketing to transformation
Stefaan will be speaking about the transformation challenges marketing teams are actually facing. They have been told by their customers to deliver better & more relevant Xperiences. Customer Xperience and digital business requires more than just technology alone - it requires the disruption of people and processes across the marketing organization. They need to transform, but how and where do you start? Stefaan shares the 6 most common problems. But he is also kind to share the 6 quick wins.
With 15+ years of experience in international Marketing, Stefaan is an expert within the domain of Customer Xperience. As senior consultant & coach of customer engagement agency Engagement Factory, he leverages his extensive know-how of marketing automation, online marketing and change management to help organizations create compelling experiences. He is bitten by the Human Xperience virus. So watch out.