The pivotal power of data science - Influencing the business model of a media startup
When a startup turned to Python Predictions for their data science help, no one expected the outcome to be so impactful. The data the startups' MVP produced was the basis for an exploratory data science exercise which led to a pivotal moment of the startup early on in their business model definition. Accurat today is the result of a drastical change in approach of both the business segment and the value proposition, fed by the insights that data science revealed.
In this session Bart Muskala, Accurat's founder and Geert Verstraeten, managing partner at Python Predictions outline the briefing, the approach, the insights and the impact data science had.
Bart Muskala is a former BBDO executive and business engineer who founded Accurat, a location intelligence startup. Accurat offers solutions to better understand the offline behaviour of app users – they track and segment app users in actionable segments, predict their future behaviour to generate direct impact for both publishers and advertisers and can attribute the impact of different campaign efforts, beyond mobile.