Your contact determines your customer journey: the role of e-mail marketing in your strategy
Today, a one-size-fits-all funnel is no longer sufficient. What is the purpose of your communication in every step? Do you give your contact the information that he actually needs at that moment? Relevance is key: give your contact control via interaction, personalization and programming. Michelle explains how you go from impersonal newsletters to a thoughtful strategy - for every mail you send from now on.