Analyse influencers and spot fake followers with the right technology - The L'Oreal campaign case
Influencer marketing has grown at an impressive pace taking a chunk of many brand’s digital budgets. As the rising influencer space comes with new opportunities, it also brings with it new challenges such as the selection of the RIGHT influencers: who are relevant, who have an authentic VS "fake" audience and who can drive results. Through l'Oréal case study, our presentation will show how technology has become crucial to master influencers assessment, campaign and ROI measurement.
Sarah is the cofounder and CMO of Stellar, an Influencer Marketing company offering an agency service and a SaaS solution automating influencer selection and campaigns results tracking. Clients: L'Oréal, Chanel, Pepsico, Edreams, Lee, Photobox, Ladbrokes, OMD, Wax Interactive.