Influencer marketing has grown at an impressive pace and gone from an underestimated to one of the most intriguing marketing strategies, taking a chunk of many brand’s digital budgets. As the rising influencer space comes with new opportunities, it also brings with it new challenges, such as the selection of the RIGHT influencers: relevant, with a true VS "fake" audience and who can drive results. Through l'Oréal client case studies, our presentation will share best practices and tools recommendation to master influencers selection and performances tracking.
Sarah is the cofonder and CMO of Stellar, an Influencer Marketing company with offices in Brussels and Paris, offering 2 solutions: a campaign service and a software that automates influencer assessment and campaign measurement. Clients include: L'Oréal, Chanel, Coty, Lee, Braun, Pepsico, Photobox, Ladbrokes, and agencies like OMD, Porter Novellli and Wax Interactive.