Consumer to brands interactions : New technologies, new paradigms
New technologies such as VR, AR and AI represent a new opportunity to bring consumers and brands together in a way that is more meaningful and more authentic than ever. Brands that use those technologies to help their customers solve their issues and increase their brand equity, which in turn attract and retain their audience.
Nicolas Monnoyer is an entrepreneur, creative technologist with film background in advertising. He is the CEO of Big Bad Wolf, a brand-tech communication agency leveraging on technologies such as Virtual Reality, Augmented Reality and Computer Generated Imagery to create compelling brand experience