Programme

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  2. Digitalis. You can and you must reinvent your company

    Digitalis is a country with 4 billion inhabitants connected to each other thanks to the Internet.
    We should not be afraid of digitisation, on the contrary, it gives us a unique opportunity to reinvent everything. Reinvent mobility, housing, healthcare, shopping, ... So, how will you reinvent your own company?

    Thierry Geerts is father of 4 children and graduated as Solvay Business Engineer at the Vrije Universiteit Brussel in 1989. After his studies, he started working as auditor for Coopers & Lybrand (now PWC), but quite soon his passion for media, online marketing and innovation led him to management and board positions at, among others, Corelio Publishing, Nostalgie, VAR, Clickx and Passe-Partout. In 2008, he became CEO of Corelio Business Development and Arkafund.

    Since 2011, he is Country Director of Google Belgium and as such he is positioned in the heart of the digital revolution, online marketing and innovative entrepreneurship.
    He’s member of the“Digital Minds for Belgium”of Deputy Prime Minister De Croo, “Le Conseil du Digital”of Walloon Minister of Economy and of the board of IAB Europe. He’s the author of “Digitalis”.

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  3. How Pinterest is helping people discover and do the things that they love?

    How brands on Pinterest can reach consumers in a unique mindset : active consideration?

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  4. The transformative power of social on business results

    Social has a transformative power for business when you combine impactful creative content and sophisticated distribution. Yves will show great examples of how social media has been leveraged by companies in different parts of the world to maximize business results.

    Yves is a serial entrepreneur with a 30-year track record in creating and developing start-ups in the communication sector. When Yves Baudechon created Social.Lab in September 2010, with co-founder Gilles Bindels, they had the ambition to build a different type of social agency, combining hard working content ideas with smart targeting to drive results and bridging the traditional media / creative agency divide.

    Social.Lab was acquired by WPP/Ogilvy in 2013 and has 8 offices in New York, London, Paris, Amsterdam, Bucarest, Singapore and Dubai and is headquartered in Brussels.

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  5. Break

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  6. BlockBuster Marketing Trends, How to monetize B2B content

    We believe there is a better marketing model for B2B leveraging audience insights, a creative strategy for all time content, distribution though the right channels and measurement that goes beyond vanity metrics. 

    In this keynote Marcel Molenaar will share his perspective on how to utilize todays trends in marketing and embrace this new way of content marketing.

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  7. Driving success with Ecommerce Psychology

    What are the successful strategies and tactics in digital commerce when it comes to psychology? Stephen will share some insights on how to best drive success with behavioural psychology in digital commerce, based on practical experience working with retailers and brands across Europe.

    Stephen Hill is the lead UK Strategist at Vaimo, with over 10 years experience working in ecommerce. Starting with Coca-Cola in Australia back in 2006, he's now based in London helping clients grow with a data-driven approach. Having spent time on both the agency side and the client side, Stephen has a wealth of experience with ecommerce tactics and has worked with clients such as Dyson, L'Oréal, Royal Mail, Casio, Helly Hansen, Agent Provocateur, Royal Academy of Arts, Fjällräven and Björn Borg.

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  8. Let's go Digital !

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  9. Global video content campaigns & deployment at local level

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  10. Your contact determines your customer journey: the role of e-mail marketing in your strategy

    Today, a one-size-fits-all funnel is no longer sufficient. What is the purpose of your communication in every step? Do you give your contact the information that he actually needs at that moment? 

    Relevance is key: give your contact control via interaction, personalization and programming. 

    Michelle explains how you go from impersonal newsletters to a thoughtful strategy - for every mail you send from now on.

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