Programme

  1. Hours

    Sessions

    Speakers

  2. How visual discovery can take people from inspiration to action?

    Today, people all over the world will make thousands of decisions about their life. Most are small, like what to eat or wear. Some are big. And, a few are monumental. Pinterest is a visual search engine with more than 100 billions ideas to help people make the most of every moment and design their life.

    Adrien Boyer, France Country Manager at Pinterest, will talk about the emergence of visual technology, what it means for consumers and brands, and how the company’s mission of helping people to discover and do what they love is making a global impact.

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  3. Ever had the feeling you’ve forgotten something very important? Is the pace of digital transformation leaving the customer behind?

    As businesses and brands transform themselves at pace, with ever more opportunities being opened up by new technologies, are we forgetting our customers? The speed of change is creating more complexity and businesses have been guilty of lacking empathy towards customers, even making their lives more difficult. As a result, trust in brands globally is at an all-time low.

    We will explore what marketers and agencies need to do to make sure that the most important person, the customer, is not left behind on the digital transformation journey.

     

    After graduating with a degree in Social Science, Sociology & Psychology Jon worked at Granada TV in their marketing and market research department before following his then boss to the brand new MTV Europe.  He spent a couple of years there helping them open offices across Europe before being headhunted to work for Disney in their international marketing department.  From there he was poached by the iconic ad agency BMP becoming their Head of Strategy at the tender age of 27.   Next stop was the media agency, PHD, where he was invited to run a new “Creative Communications” department, becoming Joint Managing Director of the company and helping them win Media Agency of the Year for 3 years in a row.

    In 2000 Jon, along with John Harlow and Will Collin, founded Naked, the ground breaking international communications agency.  Jon pioneered the concept of media neutrality during his time at Naked, speaking regularly at the World Federation of Advertisers on integrated marketing.  He worked on a range of local and global clients including Coca-Cola and Unilever and remained at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.

    Jon joined Karmarama at the beginning of 2014 as Executive Chairman.  Jon has been developing the Karmarama integrated offer, increasing the capabilities of the agency in data and mobile and working with key clients to help them grow their business through strategy and creativity.  In December 2016 he oversaw the sale of Karmarama to Accenture Interactive.

    He is a regular speaker both in the UK and internationally.

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  4. Let's get snacking on videos

    Why snap style video content is equally important for corporations as it is for consumers

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  5. Connecting the digital to the physical world

    Shazam has evolved from the humble SMS Message to Shazam for TV, Apple Siri, Apple Watch, Snapchat partnership and having our very own TV show and many more innovations. We are constantly growing and evolving our solutions, connecting consumers to the digital is what we do best. This talk explains how we create digital experiences from traditional media formats to bring print and physical assets to life!

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  6. Presentation by Samsung

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  7. Digital transformation and the future of digital marketing

    Ruther Zonneveld is an experienced senior manager in digital, sales and strategy. With over ten years of experience at Google, he is now leading the retail, publishing and education sector for the Netherlands. On a day to day basis he shaping the way Businesses can succeed through digital transformation

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  8. Gold in your inbox - Is your email strategy future-proof?

    What’s new, what’s trending?

    Is GDPR about to be a huge pain in the butt?

    Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story. Deliver gold in every customer’s inbox

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  1. Hours

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  1. Hours

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  1. Hours

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  2. Presentation by Tableau

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  3. Why the web analytics guy is your key to digital leadership

    Your company’s ambition is to become a digital leader, but despite big strategic plans and multiple innovation initiatives, nothing really changes. Decisions are still not based upon data. The user experience remains flawed. And IT and marketing are on non-speaking terms. Sounds familiar? Jente will present a tested and proven framework for digital data that overcomes these barriers in enterprise environments. Come listen and discover how a sound approach to your data can pave the way for personalized user experiences and automated marketing initiatives.

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  4. How to save your company thousands of Euro’s, just by keeping a website live

    We’re living in an "always on” society. For webshops or marketing campaigns there can be huge financial consequences to downtime, next to potential reputation damage. And with hacking, ransomware and more complex IT infrastructures, preventing downtime isn’t about just having "good servers" and “large pipes" anymore. In this presentation you will learn to measure the exact cost of downtime for YOU and how to save money by preventing it. One step at a time.

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  5. TBC

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  6. How Can You Leverage Data to Improve Your Customer Success

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  7. AI is the new UI

    As artificial intelligence (AI) takes on more sophisticated roles and technology disappears to give way to natural interactions, it is making interfaces simpler and smarter. Customers and employees no longer need to understand complicated technologies; they can simply talk, touch or gesture at their AI. This talk will show examples of what to do and not do when putting AI as the face of your brand.

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  2. Driving value through customer centricity

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  3. How to accelerate new customers acquisition by introducing Sales Sprints.

    Most enterprises bring a very broad message and thus don’t capture all potential customers. The Sales Sprint methodology is a fast and agile way to implement focus & acceleration to your online sales process. Michael will cover several use cases and add some pragmatic advice on do’s and don’ts. After this session you will INCREASE your revenue.

    Michael Humblet is obsessed with designing, building and scaling sales machines and founder of  Chaomatic, focused on accelerating & maximizing revenue growth. He is a seasoned sales leader who served in different Sales Executive functions as Head of Global sales, VP of EMEA business development and Vice President of solutions sales. Michael helped over 150 companies to shortcut their time to revenue. Michael Humblet is the host of The Sales Acceleration Show, a sales and marketing focussed Q&A show on how to accelerate your business.

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  4. E-commerce does not always mean ‘exclude the middle-man’

    When companies start e-commerce initiatives, too often the conclusion is to exclude resellers and distributors from the sales process. This is not always the right approach. Resellers often take an important role in terms of marketing, sales, support, installation and after sales.

    When choosing an e-commerce solution, consider solutions that do not exclude the resellers. Consider a solution that can be offered as a service to the reseller network. Such solutions require specific features in order to make this a success. During this talk, I am happy to share insights and experiences in terms of features and technologies that make e-commerce work, without the exclusion of 'the middle-man'.

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  5. TBC

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  6. How could you integrate offline media in your digital strategy: Radio Programmatic Buying

    Programmatic buying has until now always been associated with display ads and even video. The ability to create awareness through programmatic buying, implies opportunities for other « top of mind » media. This is why in the past months and even years we see a focus growing towards programmatic for offline medias. It’s only normal that Radio received its place as well. A new way of measuring and using classical media is born. During this session we’ll talk about the opportunities it represents and how we integrated it in our digital strategy. 

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  7. Boost programmatic revenues through a holistic approach

    Programmatic revenues have boosted over the last two years and will continue to grow. However this does not mean a complete stop of the traditional way of media buying (per signed IO). Managing both revenue streams from a commercial and technical point of view isn’t perse an easy task and nor does it generate the highest possible revenues. Looking at the technical infrastructure many publishers still operate in a classic waterfall where adserver and SSP do not compete with each other for the same impression. This has several downsides for not only ad ops and yield managers, but also creates unclarity for the commercial team to effectively manage and sell their inventory for the best price possible. This is especially the case for video publishers, who have relatively high volume of deals that are sold on a guaranteed basis, and where programmatic deals on a impression by impression basis often are not able to compete for the most valued impressions where even a higher price could have been earned. During this session, I will provide some key insights, from both ad ops/yield perspective as well as from the commercial side why a holistic approach helps publishers in boosting their overall revenues.

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  8. The Future of Search Marketing

    Some of the big trends in our industry in 2017 are: voice search, local targeting, personalized content, mobile-first indexing, multimedia results, personalized SERPs, keyword-less search…

    It used to be much simpler, right? In this context, how can we stay on top of Search Engine Results? The choices we make now will shape how successful we are over the next few years, so it’s worth taking the time to get them right.

     

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  9. Programmatic? Expertise and transparency with Gamned

    Programmatic investments have been skyrocketing over the last years, along with claims for more transparency, brand safety, expert advice from the Advertisers. With its in-house technologies and fully transparent approach, Gamned is the ideal Trading Desk for Branding and Acquisition campaigns using all kinds of supports / formats (display, video, mobile, social media …). We deliver both performance and true support to our clients, leading the way to building long term partnerships. Meet us to understand how we make this work!

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  1. Hours

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  2. Proximus EnCo, Unleash the power of API’s!

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  3. Consumer to brands interactions : New technologies, new paradygms

    New technologies such as VR, AR and AI represent a new opportunity to bring consumers and brands together in a way that is more meaningful and more authentic then ever. Brands that use those technologies to help their customers solve their issues increase their brand equity, which in turn attract and retain their audience.

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  4. Unified Workplace Expert

    A basic need of the human being is air, and preferably, healthy air.

    At our customer we connected this air, IoT and knowledge to benefit key insights and to amplify their business of tomorrow

    This session demonstrates the key benefits of a digital ecosystem at a world leader in the area of ventilation, sun protection and terrace coverings.

    This ecosystem includes IoT devices, a future-proof API management approach and supports multiple customer-oriented touchpoints.

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  5. TBC

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  6. Abandon The Single Marketing Solution, Start With Smart Combinations

    Marketing companies still endorse the value of SMS in martech. And they should. Nevertheless, society has outgrown the phase that martech was only about mobile messaging. New and more relevant functionalities and channels have joined mobile marketing. Messaging, payments, social media, identification methods, ticketing: companies only offering one of these services no longer survive and are eaten by companies that handle the same method, but are simply bigger. The modern customer wants a plural platform that meets all the requirements to do business. The modern customer seeks a company that is relevant in an aggregated way and smartly combines various interaction methods. By now, brands understand they are going to need smart combinations. Based on existing cases, Joris explains the present but also the near future of mobile platforms and ecommerce and how voice applications will define the spot on the horizon for future payments.

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  7. How do you build your teams to face digital transformation?

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  8. How cloud eats software for breakfast in #webdesign! 

    Cloud technology is rapidly impacting sales and marketing processes in every business. 
    Smart technologies are changing the way how we connect and collaborate. 

    We are shifting from organic tool-stacks to cloud based platforms. 
    How will Artificial Intelligence enrich our work experience? 

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  9. How performance impacts your digital turnover

    Which KPI you should look at to fill in the gap between IT and business metrics.

    Performance of your website or mobile app have a direct impact on your turnover.
    Objective of this conference is to sensitize business or digital manager to the importance of performance, from the end user viewpoint.

    Do you know what is the impact of performance on your revenue? Which metrics are important to look at and how better speak/collaborate with IT on those topics?

    End user performance is not only an IT stuff... but a shared objective information helping teams from different horizon to work together. You can't manage what you don't measure.

    At the end of this conference, every participant will receive a voucher for a free performance analysis (quickscan) of their website.

    Key-Performance work in performance since the year 2000 (the early stage of e-commerce) and with blue ships company in the Benelux, always helping them to improve their business through a better performance.

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  10. Can machine learning help in predicting your customer’s efficiency? Case of the European train freight industry.

    In this presentation, we will give insights on the advantages of turning data into intelligent action and we will tell you if and how machine learning can help you improve your customer’s efficiency. We live in a world where your efficiency and revenue depend on your customers’ efficiency. We’ll see how the concepts of Data Mining & Machine Learning can be applied and we’ll illustrate this with a specific case in the European train freight industry.

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  1. Hours

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  2. Learn from Lego, Nespresso, Tesla, Netflix, General Electric, Walmart, Spotify - Customers at the Heart, People as the Soul & Digital as the Oxygen

    The changes that are upon us will alter the face of every industry, business and government, and even more importantly the way our society lives. Transforming while performing is a true balancing act, challenging companies of all sizes in this digital revolution powered by new technologies crossing the physical, digital and biological world. Understand by seeing the driving trends and its implications. Gain the insight, tools, flexibility and energy necessary to perform while transforming at a high level as a person and as a business. To succeed in ‘Digital’ Transformation, you need to put the Customer at the Heart, value People as the Soul and drive Digital as the Oxygen of your company.  How do you find the right balance between performing – delivering on your short-term commitments of your core products and services and transforming – the long-term belief in your future and the power to adapt and lead? What transformational leadership do you need?  How do you find the sparkle in your Transformation? And what can we learn from cases like Lego, Nespresso, Microsoft, Tesla, Netflix, Patagonia, General Electric and Spotify?

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  3. Digital footprint is the new CV

    Monitoring your brand image is no longer a question of celebrity. In an increasingly connected world, digital is having a growing influence on both our personal and professional lives. Are you aware of what you added and what pertains to you on the Internet? What is your digital footprint? Does it properly reflect who you are and what you do? A strong and consistent personal brand fosters trust. Trust grabs attention. Attention drives conversation. And conversation triggers opportunities. Digital identity planner is considered as being one job of the future. How about starting to be your own?

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  4. Mobile Digital Onboarding: client case at an international player in consumer finance

    For an international player in consumer finance, we changed the old retail point of sales solution with mobile and real-time scanning technology, linked to a powerful business process engine. This drastically changed the onboarding of new customers as it made the process shorter and easier.

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  5. ‘Welcome to the Age of Relevance’

    Welcome to a post-brand world...

    Clients don’t care about who you are or what you stand for as a brand.

    The only thing they care about is what kind of relevant and unique ‘experience’ you offer them!

     

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  6. Why accounting IS sexy

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  7. Presentation by Le Soir

    The newspaper "Le Soir" has nearly 130 years of presence in Belgium and has been a pioneer throughout its history. Being an early adopter of digital technologies, Le Soir launched, 21 years ago, the first information site in french-speaking Belgium at that time. Lesoir.be is now visited by more than 300,000 unique visitors per day. Le Soir was also the first daily newspaper to launch its mobile apps, 10 years ago. Embracing new digital business models,  Le Soir launched a year and half ago a new digital offer dedicated to subscribers. 

    How does Le Soir address the challenges of digital at a time when the eco-system of the media undergoes a profound technological, industrial and economic transformation? 

    Olivier will share with you his experience in accelerating the digital mutation of Le Soir.

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  8. From Mad Men to artificial intelligence: Sales & Marketing revolution?

    Real-life examples of using data and technology to capture business benefits of automation, personalisation and predictive algorithms

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  9. A Digital Transformation as a way to leverage collective intelligence

    The purpose of a digital transformation should be to leverage collective intelligence. It is key to implement the appropriate tools for collaboration and co-creation. There are platforms that connect individuals, automate the match-making, facilitate idea sharing and allow to set-up experimentation spaces. Help your collaborators to become a digital entrepreneur!

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  2. Presentation by Selligent

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  3. How do you improve your digital sales funnel?

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  4. And the Winner is… You and your Customer!

    From its inception in 2003, 2imagine develops in software solutions designed to optimize marketing processes.

    2imagine is a pioneer in developing an online editor for graphic documents (Adobe InDesign and Illustrator).

    This cloud solution fades the boundaries between the DTP designer and the other stakeholders in a publication process.

    Marketing documents, publications and social online posts are created more efficient because all stakeholders are working on the latest version of the (InDesign) document – with a browser, anywhere and on any device.

    We’ll demonstrate in this session how a Cloud marketing collaboration platform will fundamentally change the way agencies and marketing divisions operate.

    All parties involved benefit from shorter production times, less errors and a faster time-to-market.

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  5. You’re only as strong as your weakest customer experience

    Lately, we hear a lot of talk about artificial intelligence and machine learning. Certainly things to look forward to that will reshape customer experiences and digital marketing once again. However, we haven’t mastered the basics yet. So what’s stopping us and how do we get over the hump?

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  6. Real-Attribution, The HolyGrail of affiliatemarketing

    Real Attribution creates the ultimate opportunity to bring back the vast number of publishers who’ve parted with affiliate marketing over time, since they were unable to compete for the last-click position. With attribution, it’s possible for publishers to, once again, be rewarded fairly for their promotions and create new concepts and ideas to deliver unseen performance for advertisers

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  7. Are you ready for your next step?

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  8. 3 things you need to know about people and technology

    The challenge for organizations is to create technology that people value, trust and understand without feeling neglected, overwhelmed and confused. I'll uncover 3 essential things you need to know about people, so the digital future will become a little less intimidating, both for you and your customers.

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  9. How Everybody Can Use Machine Learning to Boost Conversion

    Digital Hero Companies like Spotify, Netflix, Amazon, etc. succesfully boost their converison with machine learning technology. From this talk you will learn how also your company can boost its conversion up to 20 times with machine learning. Based on case studies (e.g. Telenet, JBC) you will learn in which parts of your marketing you can use machine learning, how it can be integrated, what data you need and how you can measure results. You will also get an intuition about how it works.

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  10. Bad design still kills

    Everyone makes mistakes. Some are more fun than others. Some are as dangerous as they are avoidable.

    Despite the generalisation of user experience methodologies in product design, bad and misleading interfaces still rules your everyday life. Let’s review some real-world and tangible examples of how digital design can cost you money, hurt you, or even kill you. Literally.

    I (Charles) would like to highlight some digital design cases that put people in danger. Starting with my (his) car.

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  2. Why a mobile application commerce?

    A mobile application commerce provides the ability to boost conversion of your clients. This presentation elaborates on this subject in order to give you an overview about the added value of a m-commerce app. 

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  3. Presentation by 87 Seconds

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  4. “Ready for the future with Microsoft Digital Transformation for Field Sales and Field Service Executives”

    Digital Transformation has a great impact on field force staff. In this session you will get a clear insight in Microsoft's platform with Office 365, Dynamics 365 & Power BI. All integrated in each other.

    With live demonstrations. 

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  5. Disney Digital Experience: Spread the magic with bare necessities and a little bit of pixie dust

    What is the digital marketing strategy of Disney on content, target groups and touch points? What were the best practices… and the epic fails?

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  6. The challenge of retargeting for SME’s on Facebook

    Why is it so important for small and medium-sized companies to use retargeting on Facebook? We will explain it by means of a practical case that approaches the issue/topic both from a technical and a strategic point of view.
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  7. Social Media Marketing

    Are you doing it correctly?

    Are you sure that you are really taking advantage of it?

    An explanation of a successful use and its consequential benefits

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  8. Smart Influencer Marketing: How to turn data into stories

    How to leverage the power of Word-of-Mouth and Data to do a smarter Influencer Marketing

    The Stellar Mission

    To make influencer marketing smart, easy and more efficient — for everyone. We are committed to create the most innovative and data-driven solutions to help marketers find the right influencers and get impactful stories that deliver ROI on Social Media and the entire Web.

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  9. Introduction to ambassador marketing

    Shows you the benefits of an ambassador program and how to implement it in your organisation.

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  2. It's time to get personal. Why personalization is key to marketing success.

    Delivering the right message through the right channel at the right time is no longer a nice to have, it’s a must. The secret of success is to engage with your customers at the right moment. But how do you identify those throughout the customer journey? And, how do you ensure a cross-channel seamless experience?

     

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  3. Flexmail and Belisol: nurturing qualitative leads through automation

    Flexmail is a company which provides high level email marketing such as marketing automatioAnn from Flexmail will show the strength of automation which results in higher conversions. In cooperation with Belisol, Flexmail created an automated flow to seduce potential customers into buying their products. By making smart use of data, the potential customer gets the right message at the right time. Ensuring most qualitative sales lead nurturing.

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  4. Understand ARTIFICIAL INTELLIGENCE and get inspired on how to boost your marketing results by simple and concrete applications !

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  5. How will attribution transform your digital marketing?

    Since the beginning, a huge part of web analytics is knowing which digital campaigns are most effective. 

    Now, the campaign goals can be very different, the touchpoints before a conversion can be many, and the diversity of acquisition channels makes this work very complicated. 

    For google search campaigns on an ecommerce, it is relatively easy to calculate the ROI. For awareness-oriented campaigns such as display, RTB, social ... this is not. This is why last-click attribution has become obsolete.

    Let's see together how multi-channel attribution models can help you evaluate the return-on-investment of all those digital campaigns!

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  6. How to build a marketing automation strategy

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  7. TBC

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  8. Presentation by Oracle

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  9. TBC

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