Programme

  1. Hours

    Sessions

    Speakers

  2. How visual discovery can take people from inspiration to action?

    Today, people all over the world will make thousands of decisions about their life. Most are small, like what to eat or wear. Some are big. And, a few are monumental. Pinterest is a visual search engine with more than 100 billions ideas to help people make the most of every moment and design their life.

    Adrien Boyer, France Country Manager at Pinterest, will talk about the emergence of visual technology, what it means for consumers and brands, and how the company’s mission of helping people to discover and do what they love is making a global impact.

    + -
  3. Ever had the feeling you've forgotten something very important? Is the pace of digital transformation leaving the customer behind?

    As businesses and brands transform themselves at pace, with ever more opportunities being opened up by new technologies, are we forgetting our customers? The speed of change is creating more complexity and businesses have been guilty of lacking empathy towards customers, even making their lives more difficult. As a result, trust in brands globally is at an all-time low.

    We will explore what marketers and agencies need to do to make sure that the most important person, the customer, is not left behind on the digital transformation journey.

     

    After graduating with a degree in Social Science, Sociology & Psychology Jon worked at Granada TV in their marketing and market research department before following his then boss to the brand new MTV Europe.  He spent a couple of years there helping them open offices across Europe before being headhunted to work for Disney in their international marketing department.  From there he was poached by the iconic ad agency BMP becoming their Head of Strategy at the tender age of 27.   Next stop was the media agency, PHD, where he was invited to run a new “Creative Communications” department, becoming Joint Managing Director of the company and helping them win Media Agency of the Year for 3 years in a row.

    In 2000 Jon, along with John Harlow and Will Collin, founded Naked, the ground breaking international communications agency.  Jon pioneered the concept of media neutrality during his time at Naked, speaking regularly at the World Federation of Advertisers on integrated marketing.  He worked on a range of local and global clients including Coca-Cola and Unilever and remained at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.

    Jon joined Karmarama at the beginning of 2014 as Executive Chairman.  Jon has been developing the Karmarama integrated offer, increasing the capabilities of the agency in data and mobile and working with key clients to help them grow their business through strategy and creativity.  In December 2016 he oversaw the sale of Karmarama to Accenture Interactive.

    He is a regular speaker both in the UK and internationally.

    + -
  4. Let's get snacking on videos

    Why snap style video content is equally important for corporations as it is for consumers

    + -
  5. Connecting the digital to the physical world

    Shazam has evolved from the humble SMS Message to Shazam for TV, Apple Siri, Apple Watch, Snapchat partnership and having our very own TV show and many more innovations. We are constantly growing and evolving our solutions, connecting consumers to the digital is what we do best. This talk explains how we create digital experiences from traditional media formats to bring print and physical assets to life!

    + -
  6. How a technology company like Samsung can stimulate progression in social and environmental challenges?

    + -
  7. Digital transformation and the future of digital marketing

    The internet offers businesses both the need and the opportunity to create one-to-one connections at scale. The need, because people's expectations are higher than ever. The opportunity, because there are literally billions of individual points throughout the day where we all pick up our phones, laptops or tablets to get things done. Each of these moments is an opportunity to connect with your customers in a meaningful way. The businesses that know when, where and how to make those connections will succeed. Because we are not only there for many of these moments, but also understand people's intent in each of these instances.

    Ruther Zonneveld is an experienced senior manager in digital, sales and strategy. With over ten years of experience at Google, he is now leading the retail, publishing and education sector for the Netherlands. On a day to day basis he shaping the way Businesses can succeed through digital transformation.

    + -
  8. Gold in your inbox - Is your email strategy future-proof?

    What’s new, what’s trending?

    Is GDPR about to be a huge pain in the butt?

    Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story. Deliver gold in every customer’s inbox

    + -
  9. The Vaimo Playbook: Omnichannel vs Digital First

    PJ Utsi is one of the Co-Founders of Vaimo and currently serves as Chief Creative Officer. He is the creative engine and digital evangelist of the Vaimo Group and mostly orbits in and around the User Experience and Ecommerce Strategy fields. With omnichannel, mobile, brands and apparel as favorite subjects, he keeps a constant focus on driving key Vaimo clients onward and upward

    + -
  10. How brands win in the Age of Algorithms

    In marketing we’ve been focused on the short term for the last ten years. It started with the Banking Crisis in 2007/8 and has been reinforced by the rise of procurement and real time data feeds in digital.

    Today shorttermism has become the norm. Marketing is driven by ratio. The majority of our campaigns (70%) are activation campaigns in which we try to convince our consumers with rational arguments. Although we know we need to feed Kahneman’s System 1 if we want to safeguard our future growth. 

    Today research is showing that 10 years of shorttermism is hurting our business. Marketing has become less effective, brands are less powerful, sales go down. Only half of the TOP 100 advertisers worldwide are showing growth in 2016.

    Brands need to become powerful again and soon. The Age of the Algorithms is near. Brands have two choices. Either they try to play the algorithms or become so unique that consumer will choose them no matter what the algorithm is pushing.

    How do you become unique again? It’s a little different than before. This presentation will give you a few pointers.

    + -
  1. Hours

    Sessions

    Speakers

  1. Hours

    Sessions

    Speakers

  2. Hyperscale and Microcare, the 2 secret ingredients for any digital business

    Delivering a superb user experience, at scale. That is wat successful digital businesses do. By doing so, these businesses make their users rave about them, they see their growth go exponential, and their valuations as well. We’re talking about companies like Netflix and Slack.

    In this talk, I discuss some of the secrets behind successful digital businesses. I introduce HyperScale and MicroCare, 2 ingredients for winning big in the digital age. I’ll present some examples and wrap up with a tangible starting point so you too can make your digital service truly exponential.

    deal with them

    + -
  3. Discover your talents via YouthStart's Entrepreneurship education

    Are you ready to invest in young people's future ?

    You can do so by helping us to offer free entrepreneurship training courses to those who need us most.  

    -------------------------------------------

    Ever had the feeling you should do something about the challenges to make something out of life faced by underprivileged youth ?

    Wish to do something about youth unemployment and school drop outs ?

    Do you want to create social impact with your digital skills?

    Would you like to learn how your skills and resources can make the difference ?

    Ariane will explain during this talk how YouthStart succeeds with an 8 day training course, based on a unique method developed by a successful businessman and entrepreneur, to enhance a “mindshift” in our participants. 

    As a final impact of our course, participants find jobs, are motivated to invest in further education or become entrepreneurs in a the business segment of their choice.

    Our approach allows for self-confidence building, talent discovery and becoming familiar with technology based learning systems.   All participants develop a businessplan during the 8 day training course and present their plan to an audience and jury on the final training day.  

    Ariane has an in-depth knowledge of search and placement of people in computer related positions. She has become convinced over the years that each individual person has talents that only need to be discovered. To be aware of the importance of adequate soft skills is essential to succeed in business and by extension, to succeed in life.

    + -
  4. MolenGeek, the Tech bottom up ecosystem

    + -
  5. Boosting ICT Innovation in the Heart of Europe

    icity.brussels is a technology hub focused on research, development, innovation and valorization. We help Brussels emerge as the ICT Heart of Europe.

    Funded by the ERDF and Innoviris and as a joint initiative of ULB , VUB and SIRRIS, icity.brussels is entirely devoted to strengthening Research and Innovation in Information and Communication Technologies (ICT) in Brussels. It has already launched R&D ICT projects in several key domains like education, e-Health, mobility, Internet of Things or 5G. A new Innovation Lab will also soon offer a Hardware/Software blending environment to all active regional ICT players.

    Designed to help improve metabolic exchanges between the regional R&D and industrial ecosystems, icity.brussels represents the first building block of a more ambitious, longer-term project aiming to create a large ICT-Park assembling all major regional players in ICT education, R&D and Innovation.

    + -
  6. Seed capital? Why?

    + -
  7. How to successfully combine the activities of creating startups, corporate venturing and seed stage investment

    Startup Factory builds businesses that are solving real problems using technology.

    We are early stage focused and provide efficient access to smart capital, corporate network and a fantastic community of talented entrepreneurs.

    + -
  8. How artificial intelligence will disrupt banks and investors when you are raising funds

    Discover how artificial intelligence can help you identifying investors within any network and raising money automatically in capital or debt.

    + -
  9. Competitive Intelligence is a core competence of successful companies

    Competitive analysis is an essential aspect of business strategy. Good understanding of the competitive landscape provides strategic agility. Most companies however do not conduct competitive analysis systematically. Many enterprises operate on what is called informal impressions, opinions and intuition gained through the tidbits of information about competitors every manager continually receives.

    Being a front runner requires to make systematic competitor profiling a core competence for your business!

    + -
  1. Hours

    Sessions

    Speakers

  2. How NOT to go to the cloud. Lessons learned from doing data driven cloud projects

    + -
  3. Global and Local insights: One dashboard to create them all

    In this session, you will learn how HAVI Global Solutions has moved from static reporting for few countries towards dynamic dashboards for multiple countries. We were able to both  significantly increase the value of the ouput and also enjoy time savings of 60%! The key success factor is that the same dashboard can be used for CEOs, Senior management, middle management and employees, because the initial setup is a big picture view, whereas it can be drilled down to get more granularity.

    The HAVI approach, now used for multiple multinationals, is a two-step approach:

    -          Making a “Master File” which is extremely Tableau friendly

    -          Building interactive dashboard on this Master File

    + -
  4. Why the web analytics guy is your key to digital leadership

    Your company’s ambition is to become a digital leader, but despite big strategic plans and multiple innovation initiatives, nothing really changes. Decisions are still not based upon data. The user experience remains flawed. And IT and marketing are on non-speaking terms. Sounds familiar? Jente will present a tested and proven framework for digital data that overcomes these barriers in enterprise environments. Come listen and discover how a sound approach to your data can pave the way for personalized user experiences and automated marketing initiatives.

    + -
  5. How to save your company thousands of Euro’s, just by keeping a website live

    We’re living in an "always on” society. For webshops or marketing campaigns there can be huge financial consequences to downtime, next to potential reputation damage. And with hacking, ransomware and more complex IT infrastructures, preventing downtime isn’t about just having "good servers" and “large pipes" anymore. In this presentation you will learn to measure the exact cost of downtime for YOU and how to save money by preventing it. One step at a time.

    + -
  6. Big data and AI are disrupting every aspect of digital marketing

    Join Niko on a trip to the future, as we explore how big data and AI are already changing digital marketing, and how they will disrupt every aspect of digital marketing even more in the future. We'll have a look at machine learning, deep learning, chatbots powered by NLP (natural language processing) and other mindblowing technologies. We'll also see how companies such as Google, Facebook and others are using AI to fundamentally change how we profile individuals and how we target them. Finally, we'll explore how AI can help your company today.

    + -
  7. How Can You Leverage Data to Improve Your Customer Success

    + -
  8. Conversations are the new UI

    As artificial intelligence (AI) takes on more sophisticated roles and technology disappears to give way to natural interactions, it is making interfaces simpler and smarter. Customers and employees no longer need to understand complicated technologies; they can simply talk, touch or gesture at their AI. This talk will show examples of what to do and not do when putting AI as the face of your brand.

    + -
  9. How social data can boost your marketing intelligence

    + -
  10. Collect & Segment Data with interactive content : 5 success stories from European brands

    + -
  1. Hours

    Sessions

    Speakers


  2. The digital transformation of the B2B world with open source solutions

    B2B eBusiness is fast growing and will continue to do so for the coming years. There are multiple types of “B” with various needs and the modern B2B shoppers is more and more looking for premium buying experiences similar to those he’s used to as a B2C customer. We’ll see how Open Source solutions (including Magento) can provide the agility, modularity and seamless integration to the IT ecosystem needed to cater for these needs.

    + -

  3. Driving value through customer centricity

    + -

  4. Perfect Product Information is the Key to Success in Micro-moments

    Is your product data ready for online, POS and Print? Inriver, product information management tool, will show a full demo of the new inriver marketing cloud.

    + -

  5. E-commerce does not always mean ‘exclude the middle-man’

    When companies start e-commerce initiatives, too often the conclusion is to exclude resellers and distributors from the sales process. This is not always the right approach. Resellers often take an important role in terms of marketing, sales, support, installation and after sales.

    When choosing an e-commerce solution, consider solutions that do not exclude the resellers. Consider a solution that can be offered as a service to the reseller network. Such solutions require specific features in order to make this a success. During this talk, I am happy to share insights and experiences in terms of features and technologies that make e-commerce work, without the exclusion of 'the middle-man'.

    + -

  6. The future and present of programmatic TV

    + -

  7. How could you integrate offline media in your digital strategy: Radio Programmatic Buying

    Programmatic buying has until now always been associated with display ads and even video. The ability to create awareness through programmatic buying, implies opportunities for other « top of mind » media. This is why in the past months and even years we see a focus growing towards programmatic for offline medias. It’s only normal that Radio received its place as well. A new way of measuring and using classical media is born. During this session we’ll talk about the opportunities it represents and how we integrated it in our digital strategy. 

    + -

  8. Boost programmatic revenues through a holistic approach

    Programmatic revenues have boosted over the last two years and will continue to grow. However this does not mean a complete stop of the traditional way of media buying (per signed IO). Managing both revenue streams from a commercial and technical point of view isn’t perse an easy task and nor does it generate the highest possible revenues. Looking at the technical infrastructure many publishers still operate in a classic waterfall where adserver and SSP do not compete with each other for the same impression. This has several downsides for not only ad ops and yield managers, but also creates unclarity for the commercial team to effectively manage and sell their inventory for the best price possible. This is especially the case for video publishers, who have relatively high volume of deals that are sold on a guaranteed basis, and where programmatic deals on a impression by impression basis often are not able to compete for the most valued impressions where even a higher price could have been earned. During this session, I will provide some key insights, from both ad ops/yield perspective as well as from the commercial side why a holistic approach helps publishers in boosting their overall revenues.

    + -

  9. The Future of Search Marketing

    Some of the big trends in our industry in 2017 are: voice search, local targeting, personalized content, mobile-first indexing, multimedia results, personalized SERPs, keyword-less search…

    It used to be much simpler, right? In this context, how can we stay on top of Search Engine Results? The choices we make now will shape how successful we are over the next few years, so it’s worth taking the time to get them right.

     

    + -

  10. Programmatic? Expertise and transparency with Gamned

    Programmatic investments have been skyrocketing over the last years, along with claims for more transparency, brand safety, expert advice from the Advertisers. With its in-house technologies and fully transparent approach, Gamned is the ideal Trading Desk for Branding and Acquisition campaigns using all kinds of supports / formats (display, video, mobile, social media …). We deliver both performance and true support to our clients, leading the way to building long term partnerships. Meet us to understand how we make this work!

    + -
  1. Hours

    Sessions

    Speakers

  2. Proximus EnCo, Unleash the power of API’s!

    + -
  3. Consumer to brands interactions : New technologies, new paradygms

    New technologies such as VR, AR and AI represent a new opportunity to bring consumers and brands together in a way that is more meaningful and more authentic then ever. Brands that use those technologies to help their customers solve their issues increase their brand equity, which in turn attract and retain their audience.

    + -
  4. Amplify your business through a digital ecosystem

    A basic need of the human being is air, and preferably, healthy air.

    At our customer we connected this air, IoT and knowledge to benefit key insights and to amplify their business of tomorrow

    This session demonstrates the key benefits of a digital ecosystem at a world leader in the area of ventilation, sun protection and terrace coverings.

    This ecosystem includes IoT devices, a future-proof API management approach and supports multiple customer-oriented touchpoints.

    + -
  5. Digital innovation in retail banking

    + -
  6. How to strengthen your customer journey with the latest and upcoming technologies

     

    The customer journey is an essential part of each marketing and communication strategy. We try to understand customer behaviour as well as possible so we can serve our customer as best we can. Over the recent years, technological developments have had a huge impact on the customer journey. 

    How can you handle the latest communication technologies in order to optimise and enrich your customer's journey? Joris van der Waart shows you how to use the latest technologies in your marketing strategy and how you can use smart applications in the era of digital transformation. What can we expect from chatbots, voice search and mobile platforms? How can you make a positive impact on your customers as a business and how can you effectively implement chross-channel marketing? 

    There are so many technological developments that it's important to keep a close eye on how this technologies can help to improve your marketing strategy and customer experience. During this interactive and inspiring workshop of 25 minutes, Joris will show you some inspirational cases and demos and give you concrete ideas how to improve your customer journey.

     

     

    + -
  7. How do you build your teams to face digital transformation?

    In this era of Digital Transformation, where change seems to be the only constant, we sometimes forget our most valuable assets: our employees. Why is it a challenge to build teams during digital transformation? Why digital activities need to be made more inhouse? How do you attract, recruit, and retain these Digitally Savvy people?

    + -
  8. How cloud eats software for breakfast in #webdesign! 

    Cloud technology is rapidly impacting sales and marketing processes in every business. 
    Smart technologies are changing the way how we connect and collaborate. 

    We are shifting from organic tool-stacks to cloud based platforms. 
    How will Artificial Intelligence enrich our work experience? 

    + -
  9. How performance impacts your digital turnover

    Which KPI you should look at to fill in the gap between IT and business metrics.

    Performance of your website or mobile app have a direct impact on your turnover.
    Objective of this conference is to sensitize business or digital manager to the importance of performance, from the end user viewpoint.

    Do you know what is the impact of performance on your revenue? Which metrics are important to look at and how better speak/collaborate with IT on those topics?

    End user performance is not only an IT stuff... but a shared objective information helping teams from different horizon to work together. You can't manage what you don't measure.

    At the end of this conference, every participant will receive a voucher for a free performance analysis (quickscan) of their website.

    Key-Performance work in performance since the year 2000 (the early stage of e-commerce) and with blue ships company in the Benelux, always helping them to improve their business through a better performance.

    + -
  10. Can machine learning help in predicting your customer’s efficiency? Case of the European train freight industry.

    In this presentation, we will give insights on the advantages of turning data into intelligent action and we will tell you if and how machine learning can help you improve your customer’s efficiency. We live in a world where your efficiency and revenue depend on your customers’ efficiency. We’ll see how the concepts of Data Mining & Machine Learning can be applied and we’ll illustrate this with a specific case in the European train freight industry.

    + -
  1. Hours

    Sessions

    Speakers

  2. Advocacy Marketing : 
real-life cases based on a 
future-proof vision

    + -
  3. Learn from Lego, Nespresso, Tesla, Netflix, General Electric, Walmart, Spotify - Customers at the Heart, People as the Soul & Digital as the Oxygen

    The changes that are upon us will alter the face of every industry, business and government, and even more importantly the way our society lives. Transforming while performing is a true balancing act, challenging companies of all sizes in this digital revolution powered by new technologies crossing the physical, digital and biological world. Understand by seeing the driving trends and its implications. Gain the insight, tools, flexibility and energy necessary to perform while transforming at a high level as a person and as a business. To succeed in ‘Digital’ Transformation, you need to put the Customer at the Heart, value People as the Soul and drive Digital as the Oxygen of your company.  How do you find the right balance between performing – delivering on your short-term commitments of your core products and services and transforming – the long-term belief in your future and the power to adapt and lead? What transformational leadership do you need?  How do you find the sparkle in your Transformation? And what can we learn from cases like Lego, Nespresso, Microsoft, Tesla, Netflix, Patagonia, General Electric and Spotify?

    + -
  4. Digital footprint is the new CV

    Monitoring your brand image is no longer a question of celebrity. In an increasingly connected world, digital is having a growing influence on both our personal and professional lives. Are you aware of what you added and what pertains to you on the Internet? What is your digital footprint? Does it properly reflect who you are and what you do? A strong and consistent personal brand fosters trust. Trust grabs attention. Attention drives conversation. And conversation triggers opportunities. Digital identity planner is considered as being a job of the future. How about starting to be your own?

    + -
  5. Mobile Digital Onboarding: client case at an international player in consumer finance

    For an international player in consumer finance, we changed the old retail point of sales solution with mobile and real-time scanning technology, linked to a powerful business process engine. This drastically changed the onboarding of new customers as it made the process shorter and easier.

    + -
  6. ‘Welcome to the Age of Relevance’

    Welcome to a post-brand world...

    Clients don’t care about who you are or what you stand for as a brand.

    The only thing they care about is what kind of relevant and unique ‘experience’ you offer them!

     

    + -
  7. Why accounting IS sexy

     

    A presentation given by Ellen Sano, Managing Director of Yuki. First of all, Yuki is a Cloud based administration platform that allows you to digitize and automate your administration. In her presentation, Sano will be talking about the disruptive changes that are taking place in every industry when it comes to digitalization. She will introduce you to Yuki and explain to you how you can easily outsource all "boring but necessary" accounting tasks in a clever way.

     

    + -
  8. What digital means for a publisher?

    The newspaper "Le Soir" has nearly 130 years of presence in Belgium and has been a pioneer throughout its history. Being an early adopter of digital technologies, Le Soir launched, 21 years ago, the first information site in french-speaking Belgium at that time. Lesoir.be is now visited by more than 300,000 unique visitors per day. Le Soir was also the first daily newspaper to launch its mobile apps, 10 years ago. Embracing new digital business models,  Le Soir launched a year and half ago a new digital offer dedicated to subscribers. 

    How does Le Soir address the challenges of digital at a time when the eco-system of the media undergoes a profound technological, industrial and economic transformation? 

    Olivier will share with you his experience in accelerating the digital mutation of Le Soir.

    + -
  9. From Mad Men to artificial intelligence: Sales & Marketing revolution?

    Real-life examples of using data and technology to capture business benefits of automation, personalisation and predictive algorithms

    + -
  10. A Digital Transformation as a way to leverage collective intelligence

    The purpose of a digital transformation should be to leverage collective intelligence. It is key to implement the appropriate tools for collaboration and co-creation. There are platforms that connect individuals, automate the match-making, facilitate idea sharing and allow to set-up experimentation spaces. Help your collaborators to become a digital entrepreneur!

    + -
  1. Hours

    Sessions

    Speakers

  2. Transforming The Job Search Industry with Omnichannel Marketing

    Join Ruben Van Goethem (Marketing Manager, De Persgroep Online Services) and Michel Demoor (Managing Partner, Rise + Shine) in this session to learn how vacature.com has revolutionized what it means to be in the competitive world of: job search. The brand has redefined the career experience, by using extensive consumer profiling to deliver personal messages that are relevant and add value, whether you're an experienced executive looking for a new challenge or a latent-looker hoping to develop your skills in a new area.

    With help from R+S agency and, powered by Selligent, vacature.com have reimagined what it means to be a job search platform using a Consumer-First omnichannel strategy, to drive engagement and ROI. Uncover how to use lifecycle marketing in your business to deliver results.

    + -
  3. How do you improve your digital sales funnel?

    Specialized in Strategic Marketing, Digital Marketing & E-Commerce, Emmanuel worked for Pierre Marcolini Group, Ahold Delhaize Group, Telenet Group and Hello Bank / BNP Paribas as a consultant.

    He will share his experience with key questions you need to ask yourself, and best practices you can follow, to act efficiently on your sales conversion performance.

    + -
  4. And the Winner is… You and your Customer!

    From its inception in 2003, 2imagine develops in software solutions designed to optimize marketing processes.

    2imagine is a pioneer in developing an online editor for graphic documents (Adobe InDesign and Illustrator).

    This cloud solution fades the boundaries between the DTP designer and the other stakeholders in a publication process.

    Marketing documents, publications and social online posts are created more efficient because all stakeholders are working on the latest version of the (InDesign) document – with a browser, anywhere and on any device.

    We’ll demonstrate in this session how a Cloud marketing collaboration platform will fundamentally change the way agencies and marketing divisions operate.

    All parties involved benefit from shorter production times, less errors and a faster time-to-market.

    + -
  5. You’re only as strong as your weakest customer experience

    Lately, we hear a lot of talk about artificial intelligence and machine learning. Certainly things to look forward to that will reshape customer experiences and digital marketing once again. However, we haven’t mastered the basics yet. So what’s stopping us and how do we get over the hump?

    + -
  6. Real-Attribution, The HolyGrail of affiliatemarketing

    Real Attribution creates the ultimate opportunity to bring back the vast number of publishers who’ve parted with affiliate marketing over time, since they were unable to compete for the last-click position. With attribution, it’s possible for publishers to, once again, be rewarded fairly for their promotions and create new concepts and ideas to deliver unseen performance for advertisers

    + -
  7. What's your next step?

    40% of Flemish & Dutch SMEs are not looking towards the future. In the age where digitisation keeps you in the race, they run the risk of being left behind. Let’s unite as a community of digital professionals, help small businesses partake in the digital economy, and pull European small businesses into the 21st century.

    • Survey results & its impact on “growth”

    • Two types of SMEs, two meanings of growth

    • From low-treshold digitisation to radical innovation

    • Why “it’s not for me” is not a valid answer

    • Teamleader: from product to platform

    • Let’s build the community together

    + -
  8. 3 things you need to know about people and technology

    The challenge for organizations is to create technology that people value, trust and understand without feeling neglected, overwhelmed and confused. I'll uncover 3 essential things you need to know about people, so the digital future will become a little less intimidating, both for you and your customers.

    + -
  9. How Everybody Can Use Machine Learning to Boost Conversion

    Digital Hero Companies like Spotify, Netflix, Amazon, etc. succesfully boost their converison with machine learning technology. From this talk you will learn how also your company can boost its conversion up to 20 times with machine learning. Based on case studies (e.g. Telenet, JBC) you will learn in which parts of your marketing you can use machine learning, how it can be integrated, what data you need and how you can measure results. You will also get an intuition about how it works.

    + -
  10. Bad design still kills

    Everyone makes mistakes. Some are more fun than others. Some are as dangerous as they are avoidable.

    Despite the generalisation of user experience methodologies in product design, bad and misleading interfaces still rules your everyday life. Let’s review some real-world and tangible examples of how digital design can cost you money, hurt you, or even kill you. Literally.

    I (Charles) would like to highlight some digital design cases that put people in danger. Starting with my (his) car.

    + -
  1. Hours

    Sessions

    Speakers


  2. AI, bots and Smart Speaker. OK, the whole Silicon Valley tell me I should be using them. But what for?

    + -

  3. Artificial Intelligence - Why now and how?

    As the way technology interacting with people becomes a primary point of attention and differentiation, the enterprises face a new technological imperative: to add AI to enhance customer interactions and process automation. AI is making machines becoming intelligent. But AI is more than just learn – it needs to plan, act, understand, and reason. This presentation aims to understand why is AI feasible Today ... and how enterprise can apply first practices to make it become concrete.

    + -

  4. How many videos dissapear on the internet?

    Videos are everywhere and in massive numbers, and viewers are becoming more and more selective in what they watch. How to avoid your video to get lost in the misty clouds of the web."

    + -

  5. Fearless Leading with Microsoft Dynamics 365 CRM

    Discover how you get your organization fearless leading with Avento’s digital transformation approach. We make life digitally easy in your natural work environment .

    In this session you will get a clear insight in Microsoft's platform with Office 365, Dynamics 365 & Power BI. All integrated in each other.

    + -

  6. Disney Digital Experience: Spread the magic with bare necessities and a little bit of pixie dust

    What is the digital marketing strategy of Disney on content, target groups and touch points? What were the best practices… and the epic fails?

    + -

  7. The challenge of retargeting for SME’s on Facebook

    Why is it so important for small and medium-sized companies to use retargeting on Facebook? We will explain it by means of a practical case that approaches the issue/topic both from a technical and a strategic point of view.
    + -

  8. Social Media Marketing

    Are you doing it correctly?

    Are you sure that you are really taking advantage of it?

    An explanation of a successful use and its consequential benefits

    + -

  9. Smart Influencer Marketing: How to turn data into stories

    How to leverage the power of Word-of-Mouth and Data to do a smarter Influencer Marketing

    The Stellar Mission

    To make influencer marketing smart, easy and more efficient — for everyone. We are committed to create the most innovative and data-driven solutions to help marketers find the right influencers and get impactful stories that deliver ROI on Social Media and the entire Web.

    + -

  10. Introduction to ambassador marketing

    Shows you the benefits of an ambassador program and how to implement it in your organisation.

    + -
  1. Hours

    Sessions

    Speakers

  2. How to activate your Audiences! Raise your own results

    With one-click modeling, you can instantly create audiences that look like your best customers and activate them across digital channels. Franz will explain how to make the most of your digital marketing by reaching audiences that are most likely to convert, on the channels they are most likely to use – and make your messages more effective.

    + -
  3. It's time to get personal. Why personalization is key to marketing success.

    Delivering the right message through the right channel at the right time is no longer a nice to have, it’s a must. The secret of success is to engage with your customers at the right moment. But how do you identify those throughout the customer journey? And, how do you ensure a cross-channel seamless experience?

     

    + -
  4. Flexmail and Belisol: nurturing qualitative leads through automation

    Flexmail is a company which provides high level email marketing such as marketing automatioAnn from Flexmail will show the strength of automation which results in higher conversions. In cooperation with Belisol, Flexmail created an automated flow to seduce potential customers into buying their products. By making smart use of data, the potential customer gets the right message at the right time. Ensuring most qualitative sales lead nurturing.

    + -
  5. Understand ARTIFICIAL INTELLIGENCE and get inspired on how to boost your marketing results by simple and concrete applications !

    Marketing departments are always looking to reinvent themselves and finding new ideas to satisfy their customers. Data Analytics and Artificial Intelligence are now revolutionizing traditional marketing strategies with results humans couldn’t even think of achieving. What is Artificial Intelligence ? Why do marketers have to consider it for their strategy ? What are the concrete applications of Ai ? How to start ? Come at this session and get inspired ! Then visit Wizata at booth 7 !

    + -
  6. How will attribution transform your digital marketing?

    Since the beginning, a huge part of web analytics is knowing which digital campaigns are most effective. 

    Now, the campaign goals can be very different, the touchpoints before a conversion can be many, and the diversity of acquisition channels makes this work very complicated. 

    For google search campaigns on an ecommerce, it is relatively easy to calculate the ROI. For awareness-oriented campaigns such as display, RTB, social ... this is not. This is why last-click attribution has become obsolete.

    Let's see together how multi-channel attribution models can help you evaluate the return-on-investment of all those digital campaigns!

    + -
  7. How to build a marketing automation strategy

    + -
  8. Why personalisation no longer works, and why Marketing Automation is not the solution

    There’s a new Customer experience imperative: the opportunity of context and Marketing's mission of bringing differentiating and sticky customer experiences compel us to do things totally different. Personalisation as we know it today will no longer work if we don’t think in the customer’s mind-set. Find out how to turn this around, what role Marketing automation plays in it, and what Brexit has to do with all of this…

    + -
  9. Ricoh case - from inspiration to conversion: Content marketing & Marketing automation in practice

    Only a limited amount of online visitors provide their email addresses and opt-ins. Therefore, marketing automation and lead nurturing are fundamental elements. Yet, they aren't the only practices that have the ability to effectively convert from inspiration and information. Ger Nijkamp will show how Ricoh Netherlands stimulates, facilitates and reports the changing orientation and decision-making processes within their B2B target groups and markets. Furthermore, what role marketing automation plays in this augmentation.

    + -
  10. Marketing automation is not just about emails

    + -