JOZ VAN ACKER

JOZ VAN ACKER
Lead & Customer Marketing Automation Addict
DM Interface

How to feed the content beast needed for Marketing Automation

Marketing automation or digital transformation is impossible, if you do not store your marketing assets into one smart environment. If digital assets, text content, marketing planning, CRM data (and other assets you need in marketing) are not in one system, you will fail in marketing automation, you will fail in maintaining your website, and you will fail in running marketing campaigns. Censhare integrates the applications Collaboration and Process Management, Digital Asset Management, Product Information Management, Omnichannel Content Management, Brand Management and Marketing Resource Management in one solution. A true solution for a true Content First strategy.

Joz did his first behavior driven campaign in 1985, specialized in direct marketing to evolve to data driven marketing around the late 90's, first automated Email campaign in 2000 and is now marketing automation specialist.