Managing Director

How to Meet the Eco-consumer through your webshop

The BeCommerce Market Monitor (BCMM) is the benchmark study on online consumer spending in Belgium. Through the Market Monitor we offer you quarterly facts and figures about the total online purchases, the specific segments for online consumer spending and some profile information about the Belgian online buyer. As 2018 was the fourth edition, we start having relevant data to compare and to study more in-depth. 


Sofie Geeroms is since 2018 the managing director of the non-profit organization BeCommerce. In 2015, she has founded JASMO, an American early stage start-up company connecting home cooks to customers through a mobile application. Previously, she has worked in the finance industry with Fortune 100/500 insurance companies based in Manhattan, NY. Before heading to the USA, she served several Belgian ministerial cabinets advocating interests in social economic files, advancing commercial diplomacy for Belgian companies abroad and revising the federal internal audit system. She has also worked for the Swiss Government in Lausanne and the European Agency Eurojust in The Hague. Sofie Geeroms is a lawyer from training (NY & Brussels Bar): she studied law at Harvard Law School and the Sorbonne Panthéon-Assas II, obtained a Ph.D in Methodology & Taxonomy at the KULeuven.