Twitter, Facebook, LinkedIn, Instagram, YouTube ... any company which wants to build and preserve a great relationship with their customers needs to have a social media strategy. High-performance communication can also be carried out for lead generation, acquisition of new clients, increased visibility and brand development in order to attract new talent. By spending a part of your day, these platforms are tremendous accelerators of growth and relationships. But how and where to start when you start from scratch? What are the objectives? What are the challenges? During this presentation, Marie-Sophie Pepe will share with you how KBC Brussels successfully developed its social media strategy.