AI is evolving quickly and will rapidly take up a huge role in our marketing industries and methods for all sectors. Conversion rate optimisation is key in many online marketing strategies, and during this talk we will see different concrete examples about how AI will help companies to easily transform visitors and prospects into client.
After several cases, we will see the actual state of AI in belgium, the legal aspects and the limits of its massive deployment.
Marion Min is an expert in digital performance marketing. One year ago, she created the company Leadist, which was the first full performance and CRO-oriented media agency in Belgium. Marion is driven by innovation and new digital marketing techniques and that is why she’s naturally interested in AI.