Business Development Manager

The 4 most common mistakes in marketing automation and how to avoid them

The 4 most common mistakes in marketing automation. And how to avoid them.

Based on a survey conducted amongst 200 Belgian marketing professionals and its own experience as a pioneer in the field, RAAK has mapped and analysed the current state of marketing automation in Belgium. Tim takes a closer look at the results, the expectations and the main stumbling blocks. Expect an enlightening analysis and a factual action plan to avoid the four most commonly-made mistakes in marketing automation.

Tim Karpisek started out at Belgian email marketing pioneer EmailGarage in 2008. In 2014 he was one of the core members of the team who launched marketing automation agency RAAK. To this day, Tim is responsible for RAAK’s account management, strategy and business development. He is a renowned speaker at marketing events and frequently lectures at colleges for higher education and universities.